Social Media Specialist

Houston, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the provider-facing social content rhythm by shaping video-first, multi-location storytelling and on-site shoots that tie to service lines and campaigns.

  • Video content production and publishing across three channels with calendar-driven cadence.
  • Provider relationships and on-site shoots that minimize disruption and maximize participation.
  • Channel growth and performance reporting tied to healthcare content best practices.

Job Description

Responsibilities

  • Plan, film, edit, and publish short-form video content as the primary content format
  • Create supporting static posts, carousels, and graphics across Meta, LinkedIn, and TikTok
  • Develop a consistent monthly content calendar aligned to service lines, seasonal health observances, and campaign priorities
  • Collaborate with the marketing team to ensure all content supports brand standards and campaign goals
  • Maintain and grow platform presences across all three channels
  • Build genuine, trust-based relationships with physicians, nurse practitioners, PAs, and clinical staff across CLS Health locations
  • Schedule, coordinate, and conduct on-site content sessions with providers — with minimal disruption to clinical operations
  • Proactively overcome reluctance: identify provider hesitations, address concerns, and make participation feel worthwhile and easy
  • Follow up with providers post-content to share results and reinforce the value of their participation
  • Develop a reputation across the organization as someone providers enjoy working with

Requirements

  • 2+ years of professional social media experience, with demonstrated results in video-first content
  • Portfolio required: please be prepared to share examples of social media accounts you've managed, with emphasis on video content and engagement performance
  • Proficiency in short-form video production: filming, editing, captioning, and platform-native publishing
  • Comfortable on-camera directing others (providers) — not just behind the lens
  • Strong written communication skills for captions, post copy, and internal coordination
  • Self-starter who can manage a content calendar and multiple location schedules independently
  • Experience working in a healthcare, clinical, or regulated-industry environment
  • Familiarity with HIPAA-aware content practices
  • Experience with Canva, Adobe Premiere Rush, CapCut, or equivalent editing tools
  • Existing comfort in clinical environments — you're not fazed by exam rooms, scrubs, or medical jargon
  • Experience managing multi-location or enterprise brand social accounts

Preferred

  • Competitive salary commensurate with experience
  • Comprehensive benefits package including medical, dental, and vision
  • The chance to shape the social media presence of one of Houston's fastest-growing healthcare organizations
  • A marketing team that values creativity, autonomy, and strategic thinking
  • Access to compelling, mission-driven stories across 40+ specialties and nearly 50 Houston-area locations

Benefits

  • Comprehensive benefits package including medical, dental, and vision
  • Access to compelling, mission-driven stories across 40+ specialties and nearly 50 Houston-area locations
  • The chance to shape the social media presence of one of Houston\'s fastest-growing healthcare organizations
  • A marketing team that values creativity, autonomy, and strategic thinking
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CLS Health

CLS Health recognizes that a satisfied patient starts with a satisfied physician. By giving our physicians the autonomy to treat patients with their own expertise and on their own terms, we are able to provide convenient and comprehensive care at our best to our patients at the highest level possible. Learn more by visiting cls.health

Founded in 2005
Webster, Texas, USA
298 employees (12 in marketing)

Traffic Signals

Monthly Visitors
783
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~310

Marketing Team

Marketing Team Size
12 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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