Social Media Specialist

Responsibilities

• Manage day-to-day social media activities across multiple client accounts, including more complex campaigns and client needs.
• Lead routine client communications, including status calls, meeting agendas, project recaps, and performance updates.
• Develop monthly content calendars and publishing strategies that align with each client's goals and brand.
• Use audience insights and social media performance to recommend content ideas and opportunities for improvement.
• Work closely with PR, influencer, creative, paid media, and account teams to support integrated marketing campaigns.
• Manage community engagement and social listening to monitor conversations, brand mentions, and audience sentiment.
• Identify trending topics, platform updates, and real-time opportunities to increase engagement and brand visibility.
• Present social media recommendations, campaign results, and new ideas to clients and internal teams.
• Regularly bring forward creative ideas for leveraging current trends or developing new opportunities for client brands.
• Track social media KPIs and turn performance data into actionable recommendations.

Requirements

• 1–2 years of experience in social media, digital marketing, public relations, communications, or a related field.
• Experience managing social media accounts and developing content calendars.
• Strong understanding of major social media platforms and their unique audiences, content formats, and best practices.
• Ability to review analytics and use performance insights to recommend improvements.
• Strong written and verbal communication skills, including confidence leading routine client discussions.
• Good project management skills and the ability to balance multiple accounts, campaigns, and deadlines.
• A creative mindset, with the ability to proactively bring new ideas and recommendations to the team.
• Strong organizational skills, professionalism, and attention to detail.
• Ability to work collaboratively and take ownership of assigned client accounts and projects.
• Interest in developing stronger strategic thinking and client management skills.