Social Media Specialist

Responsibilities

• Content Creation & Strategy: Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels - B2B Social Media Management: Support management of our B2B focused social channels. You will be responsible for showcasing high-end production workflows and commercial imaging solutions
• Trend Analysis: Proactively brainstorm and execute content based on trending concepts, industry insights, and cultural moments to keep Canon at the forefront of the digital and B2B video conversation
• Growth & Expansion: Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads, tailoring strategies to the unique audience of each platform
• Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content highlighting features, ROI and application output are executed flawlessly
• Ambassador Social: Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers
• Cross Functional Social Support: Collaborate with the broader B2B marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

Requirements

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience. Bachelor's degree in related field, plus knowledge of commonly-used concepts, practices, and procedures. (i.e., HTML, JAVA, Photoshop, Mac, UNIX and Window platforms)
• Experience: 3+ years of professional social media experience (agency or in-house) with exposure to B2B marketing or commercial technology brands preferred
• Technical Literacy: Deep understanding of the social media landscape, specifically the algorithms and best practices for LinkedIn and Meta
• Niche Knowledge: A passion for telling the story of our business-focused technology. Familiarity with the B2B industry is a significant plus
• Creative Eye: Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand across consumer and enterprise markets
• Analytical Mindset: Comfortable using social analytics tools to track engagement, lead attribution, and growth, pivoting strategies based on performance data
• Communication: Exceptional writing skills with the ability to shift tone from "playful and trendy" to "professional and technical"

Preferred

• Experience: 3+ years of professional social media experience (agency or in-house) with exposure to B2B marketing or commercial technology brands preferred
• Technical Literacy: Deep understanding of the social media landscape, specifically the algorithms and best practices for LinkedIn and Meta is a plus?
• Niche Knowledge: A passion for telling the story of our business-focused technology. Familiarity with the B2B industry is a significant plus

Benefits

• -Employee referral bonus
• -Employee discounts
• -“Dress for Your Day” attire program (casual is welcome, based on your job function)
• -Volunteer opportunities to give back to our local community
• -Swag! A Canon welcome kit and official merch you can’t get anywhere else
• -Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more.