Social Media Specialist

Grand Rapids, MI (Hybrid)

$40K/yr – $50K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content creation and voice shaping for executives, balance on-camera production, client relationships, and a growing analytics lens to prove impact.

  • Content Creation: Write captions, ghostwrite for executives, design in Canva, edit short form video, and schedule on-brand delivery.
  • Video Collection and Production: Shoot on-site, plan shoots, and turn raw footage into polished short form content.
  • Analytics, Reporting, and Growth: Manage communities, track signals, and pursue space-specific growth opportunities.

Job Description

Responsibilities - 50% Content Creation: Writing captions, ghostwriting LinkedIn posts for executives, designing in Canva, editing short form video (Reels, TikToks, Shorts), scheduling in Hootsuite, and making sure everything ships on time and on brand. - 20% Video Collection and Production: On-site shoots, planning and running shoots, and turning raw footage into polished short form content. - 20% Client Communication: Calls, feedback, adjusting when something isn’t landing, and building real relationships with the people you create for. - 10% Analytics, Reporting, and Growth: Community management, dotting your i’s, and chasing what genuinely interests you in this space. - Growth path: As we grow, there will be room to take on project management or process work if that’s something you want. Requirements - 3+ years of social media experience. - You can write. Not prompt and paste, actually write. If AI is part of your process, the output should be something you’d proudly sign and you’ll ghostwrite for executives. - You can shoot video with a phone or a DSLR camera. You know how to frame a shot, get clean audio, and work with light; camera ability earns extra credit. - You can edit short form video with CapCut, Premiere, Canva, etc. - You’re comfortable on Canva or Adobe for graphic design. - You’ve used scheduling tools (Hootsuite preferred). - You can juggle multiple clients and deadlines without dropping anything. - You take feedback well and have a growth mindset. Nice_to_have - You can point to short form videos you’ve made that genuinely performed. - You own a camera and actually know how to use it. - You’ve grown your own social presence to a real following. - You understand analytics beyond likes and follows and can tell which metrics matter and why. - You’ve done executive ghostwriting or LinkedIn thought leadership or can show samples in different voices. - You’ve managed client relationships directly. Benefits - Company paid health insurance (50% covered for employee-only plans) - Dental and vision - 401(k) with company match - Paid holidays, vacation, and sick time - Expense reimbursement for work related purchases - Hybrid flexibility. Remote most of the time, with on site client shoots and a monthly in person team meeting - A team that values your time and won’t ping you at 9pm
Bloom Social logo

Bloom Social

We're a social media business. Results and impact drive us.Our team consists of storytellers, creatives, and experts. We aim to help organizations and executives create a social media presence backed by data, supported by trends, and equipped with our expertise.The most common thing we hear from clients is that they don't have the time to keep up with their social media presence. That's where we come in. We partner with you to take that burden off your plate.

Founded in 2018
Grand Rapids, Michigan, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
38.2%
Direct
37.2%
Referral
10.9%
Social
11.1%
Paid
1.4%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
3 (38% of company)
Marketing Roles Posted (Last 30 Days)
1