Social Media Specialist ( Beauty and Owned Brands )

Responsibilities

• Work closely with the Manager, Social Media Strategy, select Owned Brands Team and Beauty-focused cross-functional teams to establish an annual social calendar that includes all of the key commerce initiatives, launches, brand initiatives and events
• Develop detailed social campaigns for all of REVOLVE Beauty and select Owned Brand’s key brand initiatives with the Manager, Social Media Strategy
• Focus on the continuous growth of REVOLVE Beauty’s TikTok channel
• Own ongoing growth and content strategy for assigned Owned Brand TikTok channel(s); own strategy for boosted organic viewership on key channels
• Align with the Manager, Social Media Strategy to find key times to cross-promote across REVOLVE social channels
• Own creative briefs for relevant social shoots, influencer trips, activations and influencer contracts
• Ensure creative, messaging and brand voice is consistent across channels and aligned with merchandising efforts and trends
• Write compelling, on-brand copy for social that fits the specific goals of each initiative
• Manage the day-to-day posting for REVOLVE Beauty and select Owned Brand social channels (Instagram, Instagram Stories, TikTok); Bi-weekly weekend support/posting
• Monitor performance to ensure creative quality and cohesion

Requirements

• Expertise in Instagram and TikTok, a must
• Passion for Beauty, fashion and pop culture
• Strong knowledge of trends within the beauty space and influencers with in the niche
• Excellent copywriting skills
• Extremely organized, detail-oriented self-starter that thrives in a fast-paced environment
• Strong collaborator, communicator and team-player
• Possess an eye for aesthetic curation and cohesive visual and written storytelling
• Knowledgeable in a variety of photo / video editing apps for the creation of social assets
• Experience in social content creation (photo, video)
• Understands the importance of performance data and possesses a strong ability to analyze and synthesize the data into actionable plans

Preferred

• Experience at an e-commerce apparel or beauty brand