Planner, Social

Responsibilities

• Campaign Management & Execution – 45% - Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations - Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting - Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign - Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary - Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels - Issue specs documents and ensure all materials are received from creative agency - Work alongside Digital team on post campaign reconciliation and billing Social Media Strategy – 10% - Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams - Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations - Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions - Participate in team brainstorms to kick off plan and consideration set development - Monitor trends, tools, opportunities and emerging opportunities within paid social media - Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions Reporting & Analysis – 30% - Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives - Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients - Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives - Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications - Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts - Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown Relationship Management – 10% - Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team - Collaborate with Supervisor to identify problems and recommend solutions - Keep Supervisor updated on the status and timing of deliverables - Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations - Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships Mentorship – 5% - Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Requirements

• A strong writer and presenter
• A left and right brain thinker – a data powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Interested in the social landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Preferred

• 1+ years previous paid social media experience
• Basic knowledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred