Social Media and Marketing Specialist

Responsibilities

• Own Organic Social Media
• Make Central One the most engaging local financial brand on social.
• Own day-to-day management of Central One’s organic social channels, including LinkedIn, Instagram, TikTok, and Facebook, within the social strategy and brand voice set by Marketing leadership.
• Create original, on-brand content, including short-form video, photography, graphics, and written posts, using native platform tools and design tools such as Canva or Adobe.
• Turn member stories, community impact stories from our branches and events, product campaigns, and financial education into scroll-stopping content.
• Engage with our audience: monitor and respond to comments, messages, and reviews in a timely and on-brand way, and escalate member service issues to the right team.
• Represent Central One as an on-camera social media ambassador when appropriate, and attend community and branch events to capture content, which may include some evenings and weekends.
• Stay current on social trends, formats, and platform changes, and bring new ideas to test.
• Show how social contributes to growth.
• Track and report monthly social performance, focusing on metrics tied to business outcomes such as clicks to the website, application starts, and engagement with target audiences, rather than followers and likes alone.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience or certification.
• Experience: 3 to 5 years of marketing, social media, or content creation experience, including internships, freelance work, or a personal or brand portfolio.
• A portfolio of social content is required.
• Knowledge & Skills: Strong storytelling, writing, and content creation skills, with a creative eye for design and video.
• Knowledge & Skills: Experience creating short-form video using native tools (Instagram Reels, TikTok, YouTube Shorts) and design tools such as Canva or Adobe Creative Cloud.
• Knowledge & Skills: Working knowledge of social media platforms, trends, analytics, and scheduling tools.
• Knowledge & Skills: Strong organization and time management skills, with the ability to manage a calendar and many requests at once.
• Knowledge & Skills: Proficiency with Microsoft 365, including Excel.
• Knowledge & Skills: Financial services experience a plus, but not required.
• Traits: Creative, curious, and full of ideas. Eager to learn, open to feedback, and excited to grow. Organized and reliable, with attention to detail. Friendly and collaborative with people at every level, from branch staff to leadership. Takes initiative and brings energy and a positive attitude to the team.

Preferred

• Portfolio of social content is required.