Social Media & Social Commerce Manager

Alhambra, CA (On-site)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own and execute the brand’s social strategy across platforms, from content and calendar to community management and social commerce initiatives.

Lead editorial calendar and align with campaigns and launches.
Drive growth and engagement, optimize shopping experiences and partnerships.
Partner with Creative, Ecommerce, Merchandising, and other teams to translate insights into action.

Job Description

Responsibilities

Develop and execute the organic social media strategy across all platforms.
Own the editorial calendar for social, ensuring alignment with marketing campaigns, product launches, brand initiatives, and cultural moments.
Identify emerging social trends and platform opportunities that keep Trina Turk at the forefront of fashion and lifestyle.
Partner with Creative to concept engaging content for Trina Turk’s social channels.
Manage publishing schedules and daily community engagement.
Develop content pillars that balance inspiration, education, styling, travel, heritage, and product storytelling.
Build an engaged community through authentic conversations and customer interaction.
Lead the growth of Instagram Shop, Meta Shop, TikTok Shop, and future social commerce initiatives.
Develop strategies that increase product discovery and conversion through social.
Collaborate with Ecommerce on product launches, merchandising priorities, and promotional campaigns.

Requirements

5+ years managing social media for a premium fashion, lifestyle, beauty, or luxury brand.
Strong understanding of TikTok, Instagram, Pinterest, Facebook, and emerging platforms.
Experience with TikTok Shop, creator commerce, affiliate marketing, and influencer programs.
Proven ability to grow engagement while driving measurable business results.
Strong understanding of Shopify and ecommerce marketing.
Experience with social analytics and reporting platforms.
Excellent copywriting and storytelling skills.
Highly organized with exceptional project management abilities.
Passion for fashion, travel, design, and luxury lifestyle brands.

Preferred

Luxury or premium fashion experience.
Experience working with creator platforms including ShopMy, LTK, and affiliate networks.
Familiarity with Meta Business Suite, TikTok Business Center, Later, Dash Hudson, Sprout Social, or similar platforms.
Experience partnering with paid media teams to amplify high-performing organic content.

Trina Turk

A genuine California local, Trina Turk is inspired by the golden state's multicultural mix, creativity, craftsmanship, architecture, and landscape--a synergy that permeates her contemporary, colorful aesthetic. Infused with bold signature prints and dynamic hues unique to each collection, Trina's modern and optimistic outlook meld the best of classic American design with a California confidence, incorporating beautiful fabrications and impeccable quality for the effortless elan and carefree glamour.Founded in 1995 by Trina and her husband, photographer Jonathan Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand, celebrating California style with collections of chic women’s ready-to-wear and accessories, swimwear, and handbags, a Mr Turk menswear line, and residential décor and textiles. The Trina Turk brand’s corporate headquarters, design and production are located in Alhambra, CA, east of downtown Los Angeles. Trina Turk's signature boutiques include: Palm Springs, Palm Desert, Burlingame, Dallas’ Highland Park Village, and Atlanta’s Phipps Plaza,

Founded in 1995

Alhambra, California, USA

87 employees (27 in marketing)

www.trinaturk.com