Responsibilities

• Develop and execute distinct social media strategies for the Main and Visit accounts that support brand, marketing, hospitality, and revenue goals.
• Own the social media process from content planning and creation through publishing, community engagement, and performance reporting.
• Build and maintain content calendars aligned with product launches, limited releases, ticketed events, seasonal programming, hospitality priorities, and broader marketing campaigns.
• Create, capture, and edit original photography and video featuring spirits, cocktails, production, team members, hospitality spaces, tours, events, guests, and the distillery campus.
• Produce platform-specific content for Instagram, Facebook, TikTok, and YouTube, including Reels, TikToks, YouTube Shorts, and longer-form video when appropriate.
• Develop creative concepts, shot lists, storyboards, captions, and calls to action while maintaining an accurate, consistent, and recognizable brand voice.
• Capture real-time content during select events, activations, launches, and other timely opportunities while staying current on platform changes, trends, and emerging formats.
• Monitor and respond to comments, direct messages, mentions, tags, and guest inquiries while proactively engaging followers, community partners, creators, influencers, and brand advocates.
• Collaborate with marketing, sales, hospitality, events, production, retail, and company leadership to gather information, coordinate outside creative support, and meet campaign deadlines.
• Maintain an organized and accessible content library and track key performance indicators, using actionable insights to strengthen future content and campaigns.

Requirements

• Three or more years of experience in social media management, content creation, digital marketing, or a related field.
• Experience managing multiple social media platforms with measurable growth or engagement results.
• Proficiency with content-creation tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
• Experience with analytics platforms such as Meta Insights, Google Analytics, or similar tools.
• Strong understanding of social media trends, algorithms, and best practices.
• Ability to work effectively in a fast-paced, highly collaborative environment.
• Passion for hospitality, food and beverage, and brand storytelling.
• PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:
• Ability to remain in a stationary position and operate a computer, mobile device, camera, and other content-production equipment for extended periods.
• Ability to move throughout offices, hospitality spaces, event areas, production areas, and the distillery campus.

Preferred

• Strong portfolio of photography and video content; hospitality, lifestyle, or brand-focused experience is preferred.

Benefits

• Medical, dental, and vision insurance, subject to plan eligibility requirements.
• 120 hours of paid time off annually, subject to eligibility and company policy.
• 401(k) retirement plan, subject to plan eligibility requirements.