Manager, Social & New Media

USA (Hybrid)

$120K/yr – $173K/yrSenior Level7+ years expFull time

Posted 2 hrs ago

Job Summary

Own the strategy, governance, and audience engagement for corporate, executive, and paid social across current and future platforms, driving measurable improvements and working with agency partners.

  • Define channel positioning, audience engagement models, and success metrics aligned to enterprise goals.
  • Lead paid social and coordinate with agencies.
  • Partner with Brand & Content to optimize content for platform behaviors and discovery.
  • Requires 7+ years of experience in social media or digital communications.

Job Description

Responsibilities

  • Lead strategy, governance, and audience engagement across corporate social media, executive social, paid social, employee social media activation, and future platforms.
  • Define channel positioning, audience engagement models, platform playbooks, governance standards, and success measures aligned with enterprise communications objectives.
  • Partner with the Corporate Brand & Content team to optimize content for platform behaviors, audience expectations, discoverability, and channel objectives.
  • Lead paid social media and coordinate execution with agency partners.
  • Evaluate and pilot emerging communications channels, engagement models, and digital capabilities.
  • Monitor performance, audience behavior, platform changes, competitive activity, and trends, translating insights into recommendations and measurable improvements.

Requirements

  • Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Business, or a related field.
  • 7+ years of experience in social media, digital communications, digital marketing, public relations, corporate communications or related field.
  • Experience developing and managing social media strategies across LinkedIn, X, Facebook, and other social media and emerging channels.
  • Experience with executive social media, paid social, employee social media activation, audience engagement, and/or community management.
  • Experience partnering with content creators, agencies, digital media partners, or platform providers.
  • Experience evaluating or implementing emerging communications channels, technologies, and engagement approaches.
  • Experience analyzing channel performance and audience behavior, then translating insights into actionable recommendations.

Benefits

  • Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
  • Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
  • A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
  • Get recognized for your work — annual merit increases and performance bonus.
  • A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
  • Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
  • Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
  • Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
  • Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
  • A culture that gives back — paid volunteer days and a shared commitment to making a difference.
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Altria

4.1 Glassdoor

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond SmokingTM, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA, the most profitable U.S. cigarette manufacturer, and John Middleton, a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the leading global moist smokeless tobacco manufacturer, Helix Innovations, a leading manufacturer of oral nicotine pouches and NJOY, currently the only e-vapor manufacturer to receive market authorizations from the Food and Drug Administration for a pod-based e-vapor product.Additionally, we have a majority-owned joint venture, Horizon Innovations LLC, for the U.S. marketing and commercialization of heated tobacco stick products.Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer, and Cronos Group Inc., a leading Canadian cannabinoid company. The brand portfolios of our tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, on!® and NJOY®. Trademarks and service marks related to Altria referenced on this channel are the property of Altria or its subsidiaries or are used with permission.

Founded in 1919
Richmond, Virginia, USA
4.7K employees (241 in marketing)
78% recommend to a friend
85% CEO approval

Salaries

Posted range

$120K/yr – $173K/yr

Taken straight from the job posting.

See all Altria salaries

Traffic Signals

Monthly Visitors
72.9K
Traffic Source Mix
Search
40.9%
Direct
46.8%
Referral
9.5%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~4.7K

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Manager, Social & New Media

Altria · USA · Hybrid