Responsibilities

• 15%- Maintain, create and curate day-to-day content for multiple units social media channels.
• 10%- Develop and execute student engagement strategies specific to varying social media platforms (Instagram, Facebook, YouTube, LinkedIn).
• 8%- Assist in the development of marketing campaigns to promote Academic Success initiatives such as events and campaigns for multiple units.
• 5%- Assist in in-person marketing events and tabling opportunities.
• 7%- Understand target audiences by obtaining knowledge of past, current and future trends to successfully aid in trend forecasting to create content.
• 5%- Assist Digital Media Coordinator, Communication Coordinator and Event Coordinators within unit sponsorships that support unit events.
• 10%- Actively participate in departmental events to capture and promote events in the moment for live footage (Facebook Live/Stories, Instagram Live/Stories, YouTube Live).
• 8%- Enhance and maintain Academic Success unit's individual branding within marketing initiatives.
• 10%- Work directly with members of the Digital Media team to collaborate on marketing strategies and content creation.
• 5%- Utilize the Team Dynamics workspace to mark task accomplishment and record work time.

Requirements

• - Previous experience working with Canva and / or Adobe Creative Suite (Adobe Premier Pro, Adobe Photoshop, Adobe Lightroom, Adobe Express), as evidenced in application materials.
• - Strong communication skills as demonstrated by application materials.
• - Experience working in a creative and innovative strategical thinking environment, with the ability to understand marketing strategies for short-term and long-term campaigns, as evidenced in application materials.

Preferred

• Experience with Meta Business Suite or similar social media management platforms.
• Experience with Microsoft Office 365.
• Experience with filming and editing short form mobile video content (Instagram reels editor, TikTok editor, Premiere Pro).
• Self-starter who can take artistic direction and contribute original ideas in a collaborate manner within the team.
• Experience working and fousing on multiple projects simultaneously.
• Experience with the principles and practices of digital, in-person and print based marketing.
• Experience with the management and planning strategies for design focused collaborative projects.
• Experience and comfortability with being filmed for social media and speaking with a variety of students.