Responsibilities

• Create and set up new social media accounts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistency in branding and messaging
• Develop visually appealing graphics and media content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to enhance social profiles
• Conduct keyword research and optimize profile descriptions for search engine optimization (SEO) to increase visibility
• Integrate social listening tools to monitor brand mentions, industry trends, and competitor activity for strategic insights
• Configure social media management tools like Hootsuite or Buffer for scheduling posts, monitoring engagement, and analyzing performance metrics
• Collaborate with content creators to develop engaging content marketing strategies tailored for each platform
• Set up targeted Facebook Advertising campaigns to reach specific audiences and boost brand awareness
• Implement web analytics tools such as Google Analytics to track traffic originating from social channels and measure digital marketing performance
• Establish branding guidelines to ensure consistent visual identity across all social media profiles
• Provide ongoing support for social media communication, community engagement, and relationship management with followers

Requirements

• Proven experience in Meta Business Portfolio, social media setup, management, or digital marketing roles with a focus on content creation and platform optimization
• Strong knowledge of social media platforms’ features, algorithms, and best practices for content marketing and engagement. Specifically Meta Business.
• Experience using social listening tools and social media analytics platforms such as Google Analytics or native platform insights
• Hands-on experience with social media management applications like Hootsuite or Buffer for scheduling and performance monitoring
• Knowledge of SEO principles related to profile optimization and content discoverability
• Excellent communication skills with an eye for proofreading and content writing that aligns with branding standards
• Familiarity with digital marketing performance monitoring techniques within e-commerce environments is a plus

Preferred

• Familiarity with digital marketing performance monitoring techniques within e-commerce environments is a plus