Responsibilities

• Develop and execute a comprehensive social media strategy across platforms like Instagram, TikTok, Threads, and YouTube.
• Drive organic growth through robust SEO and content optimization.
• Create and manage daily and weekly social media content schedules, ensuring a consistent and engaging brand voice.
• Optimize user acquisition funnels and convert followers into active users through creative campaigns and influencer partnerships.
• Track and analyze key metrics, iterating quickly to meet growth goals within the first 90 days.
• Collaborate with other departments to ensure alignment between marketing activities and product launches.

Requirements

• 5+ years in both social media management and SEO, ideally in a startup or e-commerce environment.
• Hands-on expertise with Instagram Reels, TikTok campaigns, Threads strategy, and SEO best practices.
• Comfortable working in a fast-paced environment with a strong ability to deliver tangible results in a 90-day window.
• A creative yet data-driven mindset, passionate about fashion, tech, and user experience

Preferred

• Startup or fashion-tech exposure
• Experience with influencer partnerships