SEO Consultant

Irvine, CA (On-site)

$45/hr – $55/hrSenior Level5+ years expContract

Posted 5 hrs ago

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Job Summary

Own and drive organic search across five consumer brands by leading SEO initiatives, optimizing content and site architecture, and guiding GEO efforts in collaboration with cross‑functional teams.

Job Description

Responsibilities

Partner with the SEO Manager to execute SEO initiatives across five consumer brands.
Perform keyword research and support content optimization for organic search performance.
Optimize website content, metadata, internal linking, and site architecture using SEO best practices.
Support Generative Engine Optimization (GEO) initiatives to improve brand visibility within AI powered search experiences, including Google AI Overviews, Gemini, ChatGPT, and other emerging platforms.
Conduct technical SEO audits and identify opportunities to improve crawlability, indexing, site performance, and user experience.
Analyze SEO performance using tools such as Google Analytics, Google Search Console, AI search tracking platforms, and other reporting tools.
Monitor rankings, traffic, and engagement metrics and provide actionable recommendations.
Collaborate with Content, Brand, Marketing, and Technology teams to implement SEO recommendations.
Perform content audits and recommend updates to improve search visibility and user engagement.
Stay current on search algorithm updates, AI search trends, and evolving SEO best practices.

Requirements

Five or more years of hands-on SEO experience with demonstrated success improving organic search performance.
Experience executing SEO strategies in competitive consumer, retail, ecommerce, or franchise environments.
Experience utilizing the “Profound” platform preferred.
Strong understanding of technical SEO, on page optimization, keyword strategy, and content optimization.
Experience with AI powered search and Generative Engine Optimization (GEO).
Proficiency with industry standard SEO and analytics tools, including Google Analytics, Google Search Console, and keyword research platforms.
Experience working within content management systems.
Strong analytical and problem solving skills with the ability to translate data into actionable recommendations.
Excellent written, verbal, and cross functional communication skills.
Ability to manage multiple priorities across several brands in a fast paced environment.

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017

Irvine, California, USA

284 employees (20 in marketing)

www.xponential.com

36% recommend to a friend

31% CEO approval