Responsibilities

• Own and oversee the enterprise social media operating model, including governance, workflows, approvals, and documentation to ensure consistency and compliance.
• Develop and maintain healthcare-specific social media policies and playbooks, ensuring alignment with HIPAA, patient privacy, clinical accuracy, and reputational risk standards.
• Partner cross-functionally with Legal, Compliance, Risk, Communications, and Clinical leadership to ensure social media practices meet regulatory and organizational expectations.
• Oversee social media execution across multiple clinics, service lines, and markets, creating scalable frameworks that enable local participation while maintaining brand
• Design and distribute toolkits, templates, calendars, and guardrails, while monitoring local activity for compliance, accuracy, and alignment.
• Ensure clinical credibility in all content by collaborating with physicians and clinical leaders to translate complex medical information into clear, patient-friendly messaging.
• Oversee content production across internal teams and external partners, managing briefs, timelines, quality standards, and approvals to ensure efficient, compliant delivery.
• Optimize social media processes, tools, and platforms to improve efficiency, scalability, and risk mitigation.
• Track and report on operational and performance KPIs, including compliance adherence, engagement, audience growth, and business impact.
• Support crisis and issue management on social platforms in coordination with marketing, compliance, and legal teams.

Requirements

• 5+ years of social media management experience, preferably within a large, multi-location or regulated (healthcare) environment.
• Proven success managing enterprise or multi-location social media programs and strategies.
• Demonstrated ability to build scalable processes, governance models, and workflows.
• Experience managing external agencies and offshore content production teams.
• Strong knowledge of healthcare compliance, including HIPAA, patient privacy, and clinical accuracy.
• Experience collaborating cross-functionally and using enterprise social media tools (e.g., Sprinklr, Hootsuite), with preferred exposure to healthcare marketing, crisis communications, and team training initiatives.

Preferred

• Preferred exposure to healthcare marketing, crisis communications, and team training initiatives.