Social Media & Recruitment Marketing Manager - Contract

Charlotte, NC (Remote)

Salary Not AvailableSenior LevelContract

Posted 4 days ago

Job Summary

Own and execute CBA’s social media and recruitment marketing, developing content calendars, posting cadences, and campaigns to attract prospective families.

Lead social channels and content calendar execution
Drive recruitment campaigns and clear calls to action
Collaborate with Enrollment & Recruitment teams and partners

Job Description

Responsibilities

Social Media Management: Manage CBA's primary social media platforms and maintain a consistent content presence.
Develop and maintain a monthly social-media content calendar.
Schedule and publish approved content consistently.
Create posts, reels, short-form video, stories, graphics, carousels, and recruitment announcements.
Write captions and calls to action.
Maintain brand consistency across platforms.
Monitor comments and messages and route prospective-family inquiries appropriately.
Maintain organized content files and marketing assets.
Coordinate posting around recruitment deadlines, events, milestones, school updates, partnerships, and community activities.
Content cadence: approximately 3–5 meaningful pieces of social content per week.

Requirements

Demonstrated social-media management experience.
Demonstrated experience creating social content, graphics, and short-form video.
Experience developing content calendars and executing campaigns.
Strong written communication and marketing-copywriting skills.
Experience using platforms such as Instagram, Facebook, TikTok, Canva, Meta Business Suite, or comparable tools.
Ability to interpret social-media and campaign analytics.
Strong organizational and project-management skills.
Ability to independently manage deliverables and deadlines.
Ability to attend designated CBA recruitment/community events when required.
Strong understanding of brand consistency.

Preferred

Education or charter-school marketing experience.
Student enrollment/recruitment marketing experience.
Nonprofit marketing experience.
Charlotte-Mecklenburg community knowledge.
Experience marketing to parents/families.
Experience with Meta Ads Manager.
Google Analytics or website-analytics experience.
SchoolMint or enrollment-CRM experience.
Email-marketing experience.
Photography/videography skills.

Benefits

Bonus based on performance
Flexible schedule
Opportunity for advancement

CELESTE BEAUTY ACADEMY INC

Celeste Beauty Academy Inc. (CBA) is a 501(c)(3) nonprofit dedicated to empowering future beauty entrepreneurs through education, mentorship, and community engagement. Our mission is to elevate the beauty industry by fostering self-care, confidence, and business skills in aspiring professionals.Through our four core initiatives—entrepreneurial training, networking events, service projects, and industry mentorship—we provide hands-on learning experiences that prepare individuals for success in beauty and beyond. With future plans to expand into an academy, we’re committed to shaping the next generation of beauty leaders.Join us in redefining beauty, business, and impact. Learn more at www.celestebeautyacademyinc.com.

Founded in 2023

1 employees

www.celestebeautyacademy.com

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~1

Links

www.celestebeautyacademy.com

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