Responsibilities

• Develop and execute comprehensive social media content strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Produce high-quality multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity for informed content planning.
• Analyze media performance data utilizing Google Analytics, social media analytics tools, and marketing online analytics to optimize campaign effectiveness.
• Collaborate with public relations teams to coordinate messaging during campaigns or crisis situations, ensuring brand consistency.
• Engage with followers through proactive communication, relationship management, and community building efforts on various social platforms.
• Conduct keyword research and SEO practices to enhance content visibility and reach within search engines and social algorithms.
• Stay updated on industry trends in digital marketing performance monitoring, media editing tools, and new social media features to keep our strategies innovative.

Benefits

• Flexible schedule