Social Media & Partnerships Manager

Responsibilities

• Write, design and schedule organic social content for Archer Hotel and LodgeWorks’ other brands, many times drawing on existing photography, video and creative assets.
• Adapt and repurpose creative assets into platform-native posts across Instagram, Facebook, and other platforms as we scale.
• Own and maintain the social content calendar in partnership with the marketing and creative teams.
• Guide and coordinate paid social media campaigns, including developing supporting creative assets, in partnership with our paid social resource.
• Monitor social channels and ensure timely, on-brand engagement and responses.
• Respond to reviews and comments on Google Business Profile and social platforms.
• Proactively source, vet and build relationships with influencers and content creators aligned with brand and property goals.
• Manage day-to-day communication, briefs and deliverables for influencer and creator partnerships, in coordination with marketing and legal as needed.
• Coordinate influencer and creator visits and content shoots at properties.
• Track and evaluate partner performance to inform future partnership decisions.

Requirements

• Bachelor’s degree or equivalent in marketing, communications or a related field required.
• 2+ years of experience in social media marketing; experience managing influencer or creator partnerships preferred.
• Strong writing and editing skills, with the ability to adapt tone and voice across platforms and brands.
• Knowledge of and experience with Instagram, Facebook, TikTok, YouTube and Pinterest.
• Experience with social media management and project management tools (Sprout Social, Meta Business Suite, Wrike, Google Analytics, etc.).
• Comfortable sourcing, negotiating and managing relationships with influencers, content creators and local partners such as CVBs and tourism boards.
• An eye for curating and repurposing existing creative into cohesive, on-brand visual and written storytelling.
• Experience with or working knowledge of paid social media campaigns (Meta Ads Manager, boosted posts, etc.) preferred.
• Basic photo and video editing skills (mobile-first content) a plus.
• Knowledge of social media analytics and KPI reporting.

Preferred

• Experience managing influencer or creator partnerships
• Experience with paid social media campaigns (preferred)

Benefits

• PTO
• Hotel and restaurant discounts available at select LodgeWorks properties
• Health, vision and dental benefits
• 401(k) plans with matching contributions
• Paid holidays
• Short-term and long-term disability (company sponsored)
• Referral bonuses
• Flexible spending accounts