Social Media and Partnerships Coordinator

Responsibilities

• Develop, curate, and schedule engaging social media content across platforms such as Instagram and Tik Tok.
• Design visually appealing graphics and media using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support content marketing efforts.
• Build and nurture relationships with influencers, partners, media outlets, and community groups to expand our network and collaborative opportunities.
• Grow Happy Tails’ social presence by creating engaging, high-quality content that increases followers, reach, engagement, and brand awareness.
• Create and capture social-first content for Instagram and TikTok, including Reels, Stories, photos, behind-the-scenes content, dogs, events, grooming, daycare, boarding, and the Happy Tails experience.
• Build an elevated, aspirational social presence that positions Happy Tails as one of NYC’s most exciting and desirable dog brands — and makes influencers and dog lovers want to be a part of it.
• Identify and build relationships with NYC influencers, creators, and dog personalities and develop ongoing partnerships, visits, collaborations, and ambassador relationships.
• Develop strategic partnerships with pet brands, NYC businesses, luxury residential buildings, hotels, restaurants, and other complementary brands to expand Happy Tails’ reach and customer base.
• Stay ahead of social trends, formats, sounds, and content styles while bringing fresh, creative ideas that feel authentic to the Happy Tails brand.
• Create and support events, activations, giveaways, and collaborations that generate buzz, social content, and new audiences.

Requirements

• Proven experience in social media management or digital marketing roles with a focus on content creation and community engagement.
• Skilled in graphic design and media editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, or similar tools.
• Familiarity with social media platforms’ algorithms, best practices for content marketing, and social media communication strategies.
• Ability to analyze data related to digital marketing performance monitoring effectively to inform ongoing strategies.
• Excellent written communication skills with an eye for proofreading and branding consistency.
• Strong relationship management skills to foster partnerships with influencers, organizations, and internal teams.

Benefits

• Flexible schedule