Social Media & Online Reputation Manager

Allentown, PA (Remote)

$24/hr – $28/hrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social content engine for a multi-location auto group, turning video, photo, and graphic work into scalable campaigns and trend-driven formats that move engagement and reputation.

  • Social Content & Video Production: Plan, shoot, and edit video and posts that fit campaigns and seasonal promos.
  • Visual Assets & Photography: Create graphics, photography, and asset optimization across socials and websites.
  • Channel Strategy & Trend Monitoring: Track trends and propose new formats to lift engagement.

Job Description

Responsibilities

  • Social Content & Video Production: Plan, produce, film, and edit short-form and long-form video content for social media including inventory features, promotional campaigns, weekly series, dealership events, and branded content; create engaging posts and content calendars that align with campaigns and seasonal initiatives.
  • Visual Assets & Photography: Design graphics and visual assets for posts, stories, reels, event graphics, and other digital materials; capture high-quality photography of inventory, employees, events, and facilities; edit and optimize photos and creative assets for social, websites, and digital channels.
  • Channel Strategy & Trend Monitoring: Monitor social media trends and recommend new content ideas, formats, and best practices to maximize engagement.

Requirements

  • 3 to 5 years professional experience digital marketing, social media management, content creation, or a related role.
  • Knowledge of SEO fundamentals and digital marketing analytics
  • Strong knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging social media platforms.
  • Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, Illustrator, and Lightroom
  • Experience creating engaging video, graphic, and photographic content for digital platforms.
  • Creative mindset with exceptional attention to detail.
  • Experience in the automotive industry is preferred but not required.

Preferred

  • After Effects experience is a plus

Benefits

  • Medical, Dental and Vision Insurance
  • Short and long-term disability
  • Company-paid Life Insurance
  • 401k with Company contribution
  • Pet Insurance
  • Paid Vacation, Personal Leave and holidays
  • Customer and Recruitment Referral bonus Programs
  • Career Advancement Opportunities
  • Employee Discounts on sales, parts and service

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