Responsibilities

• Content Creation & Storytelling: - Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage - to be used across all of IPSY social channels. - Serve as in-house beauty content creator when needed, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience. - Translate creative ideas into scroll-stopping content tailored to each platform. - Develop and manage creative briefs for campaign-specific social assets used across IPSY channels.
• Channel Strategy & Management: - Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic. - Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots. - Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities. - Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives. - Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.
• Beauty Trends & Internet Culture: - Identify pop culture moments and trends that resonate with our community and brand. - Leverage beauty trends and popular formats to identify reactive content opportunities. - Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.
• Analytics & Insights: - Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights. - Build weekly and monthly performance reports to guide ongoing strategy.

Requirements

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
• Proven track record directly managing or growing a brand's social presence.
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind and in front of the camera when needed.
• Deep understanding of social platforms, trends, and audience engagement strategies.
• Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
• Experience collaborating cross-functionally with creative, production, and brand teams.
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced environment, with evolving priorities.
• Must be based in Los Angeles, CA.

Preferred

• The Dream Candidate: - A creator’s mindset paired with strategic intuition. - Someone who has a deep understanding of how to make content perform, and the instinct to act on it. - Passion for beauty, lifestyle, or wellness, and eye for storytelling. - A team player who brings creative energy and a positive attitude. - A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand. - An authentic communicator who enjoys engaging with communities online. - Someone who lives and breathes internet culture and social media.

Benefits

• What We Offer: - Competitive base salary & bonus program - Medical, dental & vision insurance - 401(k) plan with company match - Paid Time Off - Work from home flexibility (hybrid) - Free IPSY Extra subscription - Learning & development programs