Responsibilities

• Be the voice of Lyft social and drive our daily reaction engine
• Maintain a consistent, unmistakably Lyft voice across comments, replies, DMs, and reposts on Instagram, TikTok, Threads, Reddit, and LinkedIn
• Drive and manage our Threads channel, included replies, owned responses, and more
• Lead our surprise and delight initiatives on social, driving earned impact with creators
• Monitor successful comments and conversations and be able to tell the story of impact
• Manage day-to-day content publishing across Lyft's consumer social accounts — scheduling, copy, final QA, and in-platform posting
• Play offense in culture
• Be very online: Spend hours of your day on the actual platforms, listening for relevant conversations
• Repost and engage with UGC, and working hand-in-hand with Support to escalate rider and driver issues surfacing in social — quickly, with the right context, to the right people
• Bring proactive opportunities to the team with a point of view: what the moment is, why Lyft has a right to play, and what we'd say

Requirements

• 4+ years in social media, community management, or a closely-related role at an agency or consumer brand (Please be prepared to share links to your best content, whether for a brand or on your personal channels)
• A strong, snappy writer. You write short, you write funny when it's called for, and you can go from a warm one-line reply to a clean stakeholder summary without changing gears awkwardly
• Extremely proactive and quick on your feet. You don't wait to be told what the community is saying—you already know, and you already have three ideas
• Deep fluency in social listening and UGC tooling (Sprinklr, Brandwatch, Dash Social, Later, or similar)—enough to build a scan routine, not just run a report
• You live on the internet
• Sound editorial judgment—you know when to jump in, when to hold back, and when to escalate…especially on sensitive moments
• Comfort with data: you can interpret performance and sentiment signals and turn them into a recommendation
• High EQ and patience. You're often the first human a frustrated rider or driver talks to
• How you show up
• You move fast without garnering “silence, brands”

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership