Social Media & Online Reputation Management Manager

Responsibilities

• Social Media Responsibilities:
• Cultivate a comprehensive social media strategy that is diversified for the social platforms within which we work and designed to increase social media followers and engagement
• Develop paid social (Meta) advertising campaigns and optimize toward designated goals
• Develop and manage social media calendars and posting on the brands’ social media accounts including Instagram, Facebook, & Twitter
• Lead short- and long-form social media video strategy
• Review weekly and monthly reporting of performance versus benchmarks, using data to drive recommendations and decisions
• Test and learn with new social marketing initiatives to increase consumer engagement with our brands
• Develop and manage influencer marketing campaigns
• Manage a freelance content creation program that produces quality video and photo content for our digital and ecommerce channel
• Drive the evolution of our social media accounts through industry research, competitive analyses, and internal analysis.

Requirements

• 5-7 years directly managing influencer marketing campaigns and organic social media accounts
• 1+ years in Customer Service or Reputation Management role
• Experience with social media scheduling platforms. Experience with Sprout Social, Salesforce and supportive Reputation and Social tools a plus.
• Excellent grammar, writing and communication skills in different styles/tones
• Familiarity with native social media analytics and ability to draw insights and optimize
• An ability to bring brand identity to life through an authentic and consistent voice across multiple channels
• Advanced MS Office skills (Excel, PowerPoint, Word)
• Possess exceptional organizational and time management skills; self-starter; ability to project manage and prioritize work
• Experience working in a fast-paced environment and able to commit to and meet team deadlines
• Intellectual curiosity and thirst for innovation and success