Responsibilities

• Execute and manage IREN’s day-to-day social media presence across X (Twitter), LinkedIn, YouTube, Discord, Reddit, and emerging platforms, in line with the strategy and direction set by the Social Media Strategist.
• Manage and maintain the editorial calendar, scheduling content in alignment with product launches, events and the Investor Relations calendar, as directed by the Social Media Strategist.
• Produce and publish content that is relevant, insightful, and visually engaging, working within the approved content pillars and brand guidelines established by the Social Media Strategist.
• Developing and implementing a content calendar across key social channels.
• Collaborating with Content Marketing, Product Marketing, Commercial and Investor Relations teams to develop reactive content and ensure content consistency and impact.
• Manage content scheduling and conduct pre-publish quality checks across all channels, including copy, links, and formatting.
• Moderate and manage day-to-day community activity to ensure productive and inclusive conversation.
• Identify and support power users, early adopters, and advocates to drive organic community growth.
• Build and nurture IREN’s technical community through platforms like Discord and Reddit.
• Launch engagement programs (e.g. AMAs, community spotlights, office hours) to foster trust, connection, and two-way dialogue.

• Apply and uphold IREN’s brand voice consistently across all digital touchpoints, in accordance with the guidelines set by the Social Media Strategist brand voice & positioning.
• Ensure messaging aligns with IREN’s strategic narrative.
• Translate technical updates and roadmap developments into audience-appropriate, commercially relevant content.
• Track platform analytics, community sentiment, and content performance, reporting findings to the Social Media Strategist to inform ongoing strategy insights & feedback loop.
• Surface key insights from social and community channels to the Social Media Strategist for real-time optimisation opportunities, as well as internal teams (Product, Marketing, Commercial and Investor Relations).
• Provide real-time feedback from users and prospects to inform product positioning and customer experience.
• Support campaigns, launches, event activations, and thought leadership initiatives by amplifying IREN’s presence online.
• Coordinate with the wider marketing and events teams to extend the reach of content and event moments.
• Identify opportunities to participate in trending conversations or cultural moments relevant to AI infrastructure and cloud.

Requirements

• 5 - 10 years of experience in developer community, technical marketing, or social media roles, preferably in cloud, AI, or infrastructure sectors.
• Proven ability to grow and engage technical/developer audiences.
• Strong writing skills and ability to explain technical concepts in clear, engaging ways.
• Familiarity with key platforms popular with tech audiences (X, LinkedIn, YouTube, Discord, Reddit) and community tools/analytics.
• Data-oriented mindset to optimize community and content strategies.
• Self-starter, collaborative, and comfortable in a fast-paced, high-growth environment.

Benefits

• Medical, dental, and vision insurance coverage – 100% company paid for employees, 75% company paid coverage for dependents
• Company-paid life and disability insurance
• Voluntary life, critical illness, and accident coverage available
• Health Savings Accounts (HSA) – when combined with the High-Deductible Health Plan
• Employee Assistance Program and wellness resources
• 401(k) retirement plan with company match
• Financial wellness tools and resources
• Paid Time Off (PTO) and paid holidays
• Flexible work arrangements
• Opportunities for advancement and internal mobility