Social Media & Merchandise Coordinator

Responsibilities

• Develop and implement engaging social media content strategies across various platforms such as Facebook, Instagram, and TikTok.
• Manage daily social media operations including scheduling posts using tools like Hootsuite or Buffer, monitoring engagement, and responding to comments and messages with a professional tone.
• Utilize social listening tools to track brand mentions, industry trends, and audience sentiment to inform content and marketing strategies.
• Create visually appealing graphics, photos and videos using Adobe Creative Suite (Photoshop, Illustrator) for social media campaigns and merchandise branding.
• Analyze digital marketing performance metrics using Google Analytics and media performance analytics tools to optimize campaigns.
• Conduct keyword research for SEO purposes and incorporate best practices into content writing for improved online visibility.
• Monitor social media analytics regularly to assess campaign effectiveness, engagement rates, and overall brand health.
• Support the planning of paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
• Work with the Marketing Director to plan promotions for events and products
• Assist in the inventory, ordering, preparation and stock of a wide range of branded merchandise at multiple locations.

Requirements

• Proven experience in social media management, content creation, and digital marketing analytics.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and video editing software.
• Familiarity with social listening tools such as Brandwatch or Sprout Social.
• Ability to analyze web analytics data using Google Analytics and marketing online analytics platforms.
• Excellent written communication skills with an eye for proofreading and content writing accuracy.
• Knowledge of SEO best practices and keyword research techniques for enhanced online visibility.
• Experience managing social media advertising campaigns on Facebook Ads Manager or similar platforms.
• Strong relationship management skills for engaging with influencers and community members.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail in graphic design and content editing.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave