Social Media Marketing Specialist

Kansas City, MO (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive organic social strategy and cross-team production in an agency setting.

  • Own development and execution of organic social strategies aligned with broader marketing objectives.
  • Must-have: 3+ years of professional social media experience managing complex client rosters.
  • Standout: Data-driven storytelling with disruptive social-first production and cross-team collaboration.

Job Description

Responsibilities

  • Support the development and execution of comprehensive organic social strategies that align with broader marketing objectives.
  • Translate audience insights into social media audits, actionable series concepts, and recurring content pillars that keep brands relevant.
  • Collaborate closely with the creative and video teams to frame shot lists and production briefs that ensure social content meets agency standards.
  • Support trade and paid influencer campaigns, from strategic sourcing and contract negotiation to creative briefing and performance analysis.
  • Analyze social performance data to provide high-level strategic recommendations that influence future creative and budget allocation.
  • Partner with Account, Creative and Project Management teams to formalize workflows and ensure social integration is seamless across all agency touch points.
  • Ensure all social strategies and content outputs comply with complex client guidelines while pushing for disruptive, stop-the-scroll creative.
Trozzolo Communications Group logo

Trozzolo Communications Group

We are Trozzolo. We solve your real problems through strategy, creativity and truth-finding instincts.Founded in 1989 and now one of the Midwest’s premier independent marketing communications agencies, we employ 75 associates in our downtown Kansas City, Missouri, headquarters. Our focus is on sharing information, telling stories and engaging in conversations that inspire people to do business with our clients. Our core competencies include advertising, branding, public relations, media planning/buying, digital and video. Our clients describe us as marketing experts who think like business consultants. We like to think of ourselves as deeper than an agency and more creative than a consultancy. Our only goal is to help our clients grow. We dig deep to develop growth strategies that go beyond results to true, business-changing impact.Through Trozzolo, its Prairie Dog healthcare division, Proventus legal marketing division and Carl Collective student-involved division, the Trozzolo family of brands serves more than 100+ clients from coast to coast.

Founded in 1989
Kansas City, Missouri, USA
64 employees (33 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Monthly Google Ads Budget
$120
Traffic Source Mix
Search
26.9%
Direct
48.9%
Referral
5.9%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
26 (41% of company)