Social Media Marketing Specialist

Responsibilities

• Manage and maintain company social media profiles, including Facebook, Instagram, LinkedIn, and other relevant platforms.
• Develop and execute a consistent social media content calendar.
• Create engaging content, including graphics, short-form videos, reels, stories, captions, and written posts.
• Monitor social media trends and identify opportunities to increase reach, engagement, and brand awareness.
• Assist with personal branding and social media content for individual loan officers.
• Capture and coordinate content highlighting company culture, team members, events, milestones, and industry updates.
• Monitor comments, messages, and audience engagement while maintaining a professional brand voice.
• Track social media analytics and prepare regular performance reports with recommendations for improvement.
• Support marketing campaigns, promotional initiatives, and lead-generation efforts.
• Ensure all content aligns with company branding, mortgage industry guidelines, and applicable advertising compliance requirements.

Requirements

• Previous experience managing social media accounts for a business or brand.
• Strong writing, editing, and communication skills.
• Experience creating social media graphics and video content using tools such as Canva, Adobe Creative Suite, or similar platforms.
• Familiarity with short-form video content, including Instagram Reels, TikTok, and Facebook Reels.
• Understanding of social media algorithms, audience engagement, content strategy, and platform-specific best practices.
• Ability to plan, organize, and maintain a consistent content calendar.
• Knowledge of social media analytics and the ability to use performance data to improve results.
• Creative mindset with a strong eye for design, branding, and visual storytelling.
• Excellent organizational skills and the ability to manage multiple projects and deadlines.
• Self-motivated, detail-oriented, and comfortable working independently.

Preferred

• Experience in financial services, mortgage lending, real estate, or a related industry.
• Experience managing multiple social media accounts or personal brands simultaneously.
• Familiarity with paid social media advertising and campaign management.
• Experience with website content management, email marketing, or other digital marketing initiatives.
• A portfolio of previous social media work, including graphics, videos, or successful campaigns.

Benefits

• Health, Vision & Dental Benefits
• 401k
• Company: Sintra Mortgage, LLC