Social Media Marketing Specialist

Cleveland, OH (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own Roundstone’s social presence by planning and executing engaging, on-brand LinkedIn content and thoughtful audience engagement, while coordinating internal and external communications to boost visibility and reputation.

  • Social execution: maintain calendars, craft B2B copy, design graphics, and schedule posts aligned with campaigns
  • Engagement & reputation: monitor conversations, respond professionally, and drive comment strategies to expand reach
  • Brand amplification: support executive thought leadership, awards, PR opportunities, and internal communications to showcase culture and impact

Job Description

Own and manage Roundstone’s social presence through LinkedIn and broader channels, driving engaging content, thoughtful engagement, and coordinated branding across internal and external communications.

  • Social content calendar: Plan and schedule on-brand posts aligned with campaign priorities
  • Content creation: Design graphics with Canva and craft compelling B2B copy for employers/advisors
  • Engagement & listening: Monitor comments, respond professionally, and develop commenting strategies to boost visibility
  • Thought leadership support: Help execute executive LinkedIn visibility initiatives
  • Brand and reputation: Track Google reviews and manage Google My Business presence
  • PR and awards: Draft and coordinate industry/company award submissions with Marketing/HR
  • Internal comms: Create and distribute content to drive employee engagement and showcase culture
  • Presentation support: Assist with creative needs and PowerPoint for communications

Requirements include a marketing/communications degree, 1–3 years in social or related marketing, strong writing, Canva graphics experience, platform knowledge (LinkedIn, Facebook, Reddit, Bluesky), and organized, proactive collaboration.

  • Bachelor’s degree in marketing/communications preferred
  • 1–3 years in social media or related marketing roles
  • Strong writing, editing, and proofreading skills
  • Experience creating social graphics with Canva or similar tools
  • Familiarity with LinkedIn, Facebook, Reddit, Bluesky
  • Organized, proactive, capable of managing multiple priorities

Nice to have includes LinkedIn best practices, experience with social management tools (Sprout, Buffer, Hootsuite), PowerPoint/presentation design, and familiarity with B2B marketing.

  • LinkedIn best practices and engagement tactics
  • Experience with Sprout, Buffer, or Hootsuite
  • PowerPoint presentation design and SharePoint familiarity

Benefits include medical/dental/vision, 401(k) with match, PTO, parental leave, tuition reimbursement, and hybrid work arrangements.

  • Medical, dental, vision
  • 401(k) with company match
  • PTO from Day 1
  • Hybrid office schedule
Roundstone logo

Roundstone

3.3 Glassdoor

Roundstone is an innovative employee health benefits company. We help small and midsize organizations offer competitive benefits at a lower cost by self-funding their health insurance through our group medical captive.The Roundstone Captive enables companies to self-insure safely by pooling hundreds of employers together to share risk and save money. With easy onboarding and personalized support every step of the way, the Captive offers control, flexibility, transparency, and returns all savings back to employers where they belong. Unlike other captives that outsource their underwriting to behemoth insurance companies, Roundstone has underwriters in-house that specialize in pricing stop loss coverage for businesses sharing risk in a group captive. In an industry shrouded in misaligned incentives, we believe in always aligning with the employers’ best interests and remain committed to our mission – quality, affordable healthcare and a better life for all.

Founded in 2003
Rocky River, Ohio, USA
169 employees (7 in marketing)
55% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
5.3K
Monthly Google Ads Budget
$1K
Traffic Source Mix
Search
32.7%
Direct
45.3%
Referral
6.8%
Social
13.6%
Paid
1.5%

Headcount Trend

Current headcount: ~169

Marketing Team

Marketing Team Size
7 (4% of company)

Recent News