Responsibilities

• Position Overview: Mobile Home Concepts is seeking a creative, motivated, and results-driven *Social Media & Marketing Specialist* to manage the company’s digital presence, promote available homes, generate qualified leads, and help customers discover affordable homeownership opportunities.
• Website & Online Inventory Management: Maintain and regularly update the Mobile Home Concepts website. Add new inventory to the website as homes become available. Remove or update homes promptly when they are sold, pending, or no longer available. Ensure home listings contain accurate pricing, availability, specifications, photos, features, and floor plans. Upload professional photographs and videos of new inventory. Write compelling descriptions for each home. Keep inventory organized and easy for customers to search and navigate. Update website promotions, announcements, financing information, and company information as needed. Identify outdated or inaccurate website information and make corrections. Improve website content to increase search-engine visibility and customer inquiries. Coordinate with sales staff to ensure online inventory reflects what is actually available.
• Social Media Management: Manage Facebook, Instagram, TikTok and YouTube. Create consistent weekly content. Photograph and video available homes. Produce home tours, Reels, TikToks and short-form videos. Promote new inventory, price reductions and featured homes. Respond to comments and messages. Create location-specific content for Abilene, Odessa and surrounding markets. Build engagement and increase brand awareness.
• Inventory Marketing: Every new home should receive a coordinated marketing campaign. For each new home: Photograph the home. Add/update the home on the website. Create an engaging property description. Publish the home on social media. Create a video/home tour. Promote the home through Facebook and Instagram advertising when appropriate. Track inquiries and leads generated. Update the listing immediately when the home status changes.
• Digital Marketing & Advertising: Develop monthly marketing campaigns. Create Facebook and Instagram advertising campaigns. Assist with Google advertising and other digital marketing. Promote special pricing and inventory events. Develop email and text marketing campaigns. Track leads, engagement, website traffic and advertising performance. Identify opportunities to increase qualified leads and sales.
• Content Creation: Create graphics using Canva or similar platforms. Produce before-and-after renovation content. Create “Home of the Week” campaigns. Create new-inventory announcements. Develop customer testimonials and success stories. Create educational content about manufactured-home ownership. Create videos explaining financing, transportation, setup and the purchasing process.
• Sales Support: Work closely with sales staff to determine which homes need additional exposure. Develop campaigns for slow-moving inventory. Provide sales staff with digital marketing materials. Track leads generated through social media and the website. Help convert online inquiries into dealership visits and sales.
• Success would be measured by: Qualified leads generated, Website inquiries, Phone calls, Dealership visits, Inventory views, Social media reach, Video views, Website traffic, Cost per lead, Lead-to-sale conversion, Homes sold through marketing-generated leads.
• Ideal Candidate: The ideal candidate is someone who can manage the entire process from *new inventory arriving → website listing → photography → social media → advertising → customer inquiry → sales lead.* This is more than a social media position. It is a *digital marketing and inventory-management role designed to directly support sales and revenue.*