Responsibilities

• Social Media Management Manage MaxBP’s day-to-day social media presence across Instagram, TikTok, YouTube, Facebook, and other platforms Own the social content calendar and publishing schedule Write captions, hooks, titles, and other social copy Schedule and publish content consistently across channels Monitor comments, messages, mentions, and community conversations Engage with athletes, coaches, teams, creators, and customers Maintain a consistent brand voice across social platforms Content Strategy & Development Brainstorm social content concepts, recurring series, campaigns, and creative ideas Identify trends, conversations, formats, and opportunities relevant to MaxBP Work with the Multimedia Marketing Specialist to plan and produce social-first content Turn larger marketing campaigns into effective social content Identify opportunities to repurpose existing video, photography, creator, and campaign assets Help develop content around athletes, creators, events, products, and customer stories Performance & Growth Track social engagement, reach, follower growth, and content performance Identify patterns in what is and isn’t working Use performance insights to improve future content Test new formats, hooks, platforms, and approaches Stay current on changes to major social platforms and best practices General Marketing As a member of a small, collaborative marketing team, this role will also: Participate in campaign and creative brainstorming Assist with email marketing and copy as needed Contribute to blogs and other website content Support product launches and promotional campaigns Participate in event planning and on-site execution Support website updates as needed Jump into other marketing projects when opportunities arise

Requirements

• 2–5 years of professional social media, digital marketing, or related experience
• Experience managing social media for a brand, organization, or similar business
• Strong understanding of Instagram, TikTok, YouTube, and Facebook
• Excellent writing and communication skills
• Strong instincts for what makes compelling social content
• Ability to independently manage a content calendar and publishing schedule
• Experience analyzing social performance and applying insights
• Graphic design experience
• Highly organized and detail-oriented
• Comfortable managing multiple projects and deadlines

Preferred

• Experience working with sports, athletes, or sports brands
• Basic video editing capabilities
• Adobe Creative Suite experience
• Shopify experience
• Email marketing experience
• Basic photography skills
• Passion for baseball or softball
• Social-media native
• Creative but highly organized
• Curious and proactive

Benefits

• 3 Weeks PTO (starting month 4)
• Paid Day Off on Your Birthday (starting in year 2)
• 8 Paid Holidays (2025)
• 401(k) (eligible month 4)
• Health, Dental, Vision Insurance (after 90 days)
• Laptop, Phone & Office Equipment Provided as Needed