Responsibilities

• Targeted Meta Campaigns: Set up and manage Meta ad campaigns optimized for two specific local audiences: Seniors (aged 55+) and their adult children/caregivers (aged 35–54) within our local mileage radius.
• Ad Creative & Copywriting: Write highly empathetic, trustworthy ad copy. Create clean, professional visual assets (using Canva or provided office photos) that highlight our "Houston Surgery, Local Aftercare" value proposition.
• Budget Optimization: Monitor daily ad performance to maximize our monthly ad spend ($300–$500), ensuring we reach the maximum number of local residents without wasting budget.
• Tracking & Reporting: Provide a simple monthly report showing ad reach, link clicks, and estimated message/phone call inquiries.

Requirements

• Proven Experience: 2+ years of hands-on experience running paid Facebook/Instagram ad campaigns (experience with Meta Ads Manager is required).
• Local/Brick-and-Mortar Focus: Proven ability to target tight geographic radiuses (small towns/rural areas) to drive physical phone calls or foot traffic.
• Excellent Communication: Ability to write clear, respectful, and compliant healthcare copy tailored to an older demographic.
• Portfolio Requirement: Must be able to provide 1–2 brief examples or screenshots of local ad campaigns you have personally run in the past.
• Bachelor's (Required)

Preferred

• Marketing: 1 year (Preferred)