Social Media and Marketing Specialist: Central Administration #01677

Responsibilities

• The Social Media and Marketing Specialist develops and executes VADOC’s social media strategy, creating engaging, accurate, and timely digital content that highlights the Department’s mission, programs, people, and impact.
• In this highly collaborative role, you’ll work closely with Communications leadership, Human Resources, facility teams, and subject matter experts to tell meaningful stories and strengthen VADOC’s employer brand.
• You’ll maintain a consistent and professional agency voice while increasing audience engagement, enhancing public understanding, and supporting a comprehensive communications strategy.
• This is an exciting opportunity to use digital storytelling to connect communities with VADOC’s purpose and the individuals who bring it to life.

Requirements

• Skilled in:
• •Social media platforms, digital communications strategies, and audience engagement.
• •Content development, storytelling, copywriting, and visual communications.
• •Photography, videography, graphic design, and short-form digital content development.
• •Digital advertising, social media analytics, and performance measurement.

Preferred

• Advanced knowledge of Communications, Public Relations, Journalism, Marketing, Digital Media, Advertising, or a related field or Coursework or specialized training in social media, digital communications, marketing, photography, videography, graphic design, or related areas.
• Professional experience managing organizational or public-sector social media accounts and developing social media strategies, content calendars, and digital campaigns.
• Experience creating engaging digital content, including photography, videography, graphic design, short-form video, and other visual media.
• Experience using social media analytics, reporting tools, digital advertising platforms, and other methods to measure and improve audience engagement.
• Experience developing employer branding, employee value propositions, recruitment marketing, or talent acquisition campaigns, particularly for difficult-to-fill occupations.
• Experience working in government, public safety, corrections, law enforcement, healthcare, or another mission-driven organization.
• Experience working in a large, complex organization with multiple stakeholders and the ability to collaborate effectively across organizational functions.