Social Media Marketing Specialist (Bilingual in Mandarin and English) at AmCan Group | Irvine, CA | $40K/yr – $60K/yr

AmCan Group

Social Media Marketing Specialist (Bilingual in Mandarin and English)

Irvine, CA (On-site)

$40K/yr – $60K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive daily social content operations across major platforms and produce platform-tailored content to grow engagement.

Own daily content operations across platforms and monitor performance
Must-have: 2+ years in social media ops with content creation and basic data analysis
Standout: Proficiency in graphic design, video editing, and bilingual English/ Mandarin

Job Description

Responsibilities

Manage the daily content operations and maintenance of the company's official accounts on major social media platforms (such as RED, Douyin, WeChat Official Account, WeChat Channels, etc.)
Independently plan and produce high-quality content, including graphic design and short video shooting and editing
Write engaging and shareable social media copy, adapting the style to fit each platform’s audience and characteristics
Monitor social media performance data, conduct regular analysis, and continuously optimize content strategy
Stay informed on industry trends and hot topics, and drive content innovation aligned with the brand’s tone and positioning
Plus: Experience in social media paid advertising, with the ability to develop and optimize ad strategies based on business goals

Requirements

Minimum 2 years of relevant experience in social media operations; strong content creation skills preferred
Proficient in commonly used graphic design tools (such as Photoshop, Canva, etc.) and video editing software (such as Premiere, Final Cut Pro, etc.)
Strong writing skills, with the ability to craft copy tailored to different platforms and target audiences
Familiar with the content ecosystem and user preferences of major social media platforms; basic data analysis capability required
Experience in managing paid social media advertising is a plus
Bilingual in English and Mandarin

AmCan Group

The AmCan Group was founded in 1999 and is headquartered in Los Angeles, California, USA.Over the past 20 years, the AmCan Group has successfully expanded into five major industries in the United States, China, and Canada, including immigration planning, overseas education, assisted reproductive medicine, North American human resources, North American agriculture, and overseas investment and mergers. It is one of the largest global family-building industry groups.Since its establishment, the company has always adhered to the corporate vision of "AmCan for a better life" and is committed to doing good and achieving win-win results. Leveraging a high-quality service system, it helps clients establish a happy family ecosystem.

Irvine, California, USA

20 employees (3 in marketing)

www.amcan-group.com