Responsibilities

• Social Strategy and Growth - Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, with a channel-specific approach to content, format, and voice rather than a single asset repurposed across every platform
• Social Strategy and Growth - Conduct ongoing social listening and trend tracking across the luxury, design, travel, wealth, and wellness landscape, translating findings into brand-right recommendations for growth; partner cross-functionally with PR and Sales to ensure social strategy stays aligned with broader brand and business priorities
• Social Strategy and Growth - Report out on performance on a standard cadence, with new initiatives defined based on trends and insights. Bring new ideas and recommendations to marketing leadership with a clear point of view and the data to support it.
• Social Strategy and Growth - Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions
• Content & Cadence - Run a daily publishing rhythm across all social channels, including proactive scheduling and management through Hootsuite or similar social management tools
• Content & Cadence - Maintain fluency in Pacaso's brand voice, messaging pillars, and underlying brand story, applying that understanding consistently across all content
• Content & Cadence - Collaborating with the brand and production team, as well as Product team, maintain a content calendar populated at least two weeks ahead at all times, working independently and bringing fresh ideas to the table
• Influencer Strategy, Brand Partnerships, and Executive Communications - Build Pacaso's influencer program from the ground up: identify, source, and vet creators in the luxury, design, travel, economics/entrepreneur/wealth, and wellness spaces
• Influencer Strategy, Brand Partnerships, and Executive Communications - Own outreach, rate negotiation, contracting, briefing, content development, and campaign management through delivery and reporting
• Influencer Strategy, Brand Partnerships, and Executive Communications - Develop a collaboration pipeline with high-end brands and names

Requirements

• Experience running social for a brand where the bar was high and the audience was discerning- luxury, design, hospitality, real estate, travel, premium consumer
• A strong, well-formed point of view on brand and content, with the confidence to advocate for it and push back when needed
• Proven proficiency in building AI-driven workflows and advanced experience working with a wide range of AI tools to optimize social strategy and content creation
• Direct experience negotiating with influencers and their representation; experience managing influencer agency relationships a plus
• Fluency in performance data, with the ability to translate it into a clear recommendation, not just a report
• Strong, concise writing skills, with the range to write convincingly in a brand's or executive's voice
• Experience operating independently at a senior level, with the judgment to build systems rather than rely on oversight
• A genuine expert in social platforms and emerging formats, with curiosity and enthusiasm toward testing new tools and methods
• Experience working alongside sales teams, using social as a true tool to increase and improve conversion rates
• Working knowledge of media monitoring tools and practices, and genuine fluency in how PR and press coverage intersect with brand and social strategy

Benefits

• Competitive base salary and meaningful equity — every Crew member shares in what we're building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment