Responsibilities

• Content Production & Shoot Management: Deliverable Organization & Shoot Planning: Perform tactical monthly content planning based on active campaign requirements and business priorities.
• Production Management: Execute efficient shoot days integrating UGC video capture, high-quality product photography, and on-site event coverage when needed.
• Resource Coordination: Oversee logistics for models and talent, ensuring all creative concepts and talent selections receive prior approval.
• Sync Meetings: Participate in strategic work sessions to review the shooting schedule, validate creative concepts, analyze the performance of published assets, and implement feedback-driven adjustments.
• Content Publishing & Community Engagement: Content Publishing: Publish all self-produced digital assets (photos, videos, reels, and stories) across official social channels (Instagram & Facebook) in alignment with brand strategy and active campaigns upon corporate marketing team approval.
• Copywriting: Write engaging, on-brand captions and copy to support all published content.
• Social Customer Care & Community Engagement: Monitor, manage, and respond in a timely, empathetic manner to direct messages, comments, and brand mentions across all platforms. Maintain continuous availability (7/7, including weekends and holidays) to deliver agile, high-quality customer support, resolve inquiries, manage incidents, and foster close community relationships.
• Performance Tracking: Track monthly engagement metrics and audience behavior to analyze content performance and optimize future assets.
• Reputation & Directory Management: Review & Listing Oversight (Google, Yelp, OpenTable, TripAdvisor): Monitor and respond to customer reviews and inquiries across all review platforms.
• Ensure business information, hours, menus, and details are accurate and up to date.