Social Media Coordinator - Lakeland

Lakeland, FL (On-site)

$41K/yr – $57K/yrEntry Level2+ years expFull time

Posted 2 hrs ago

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Job Summary

Own social media engagement for Publix by monitoring conversations, identifying trends, and coordinating cross-team content and customer care initiatives on public platforms.

  • Engage with customers and fans on major platforms
  • Monitor brand sentiment and reputation trends
  • Support cross-team content and care efforts

Job Description

Responsibilities

  • This position is responsible for engaging with Publix customers and fans on public-facing online platforms. This includes social media channels such as Facebook, Twitter, Instagram, YouTube and online review sites.
  • This position is responsible for monitoring and understanding the holistic conversation and sentiment about the Publix brand online, identifying any trends and potential reputation issues.
  • This position is responsible for various communications and tasks to support content and community efforts across the Social Team as a whole.
  • This position is responsible for providing premier customer service, leveraging knowledge resources, and always striving to achieve a positive outcome for every care case that happens on social media channels.

Requirements

  • Bachelor’s degree in Business, Public Relations, Mass Communication, Marketing, New Media, Journalism, or equivalent experience in any of these areas.
  • 1-2 years in a customer service-oriented role
  • 1 year in using social media for a business
  • 1-2 years in a communications-focused role.
  • Knowledge and understanding of social media platforms, including use cases for customers or fans and for brands.
  • Knowledge of Publix history, culture, and branding.
  • Drive
  • Flexibility/Adaptability
  • Initiative
  • Stress-Tolerance

Preferred

  • Bachelor’s Degree in Business, Public Relations, Mass Communication, Marketing, New Media, Journalism
  • 3-5 years or more in customer service-oriented role
  • 2 years or more in social media for a business
  • 2 years or more in a communications-focused role.
  • Bilingual including written communication (Spanish and English)
  • Knowledge in best practices for customer communication and response protocols, established in the department.
  • Knowledge and understanding of social media analysis and trends identification.
  • Knowledge of external and internal product and service information
  • Microsoft Word (Intermediate)
  • Microsoft Excel (Intermediate)

Benefits

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/
Publix Super Markets logo

Publix Super Markets

3.8 Glassdoor

Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix employs over 200,000 associates. We are privately-owned, hold no long-term debt, have avoided layoffs, and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism and environmental sustainability. Having an inclusive working environment makes our company—and our community—better. We value the fresh ideas and unique perspectives that each associate provides. We make it a priority to employ and work with qualified and talented people, which includes associates from many backgrounds, cultures, abilities, and ethnicities.

Founded in 1930
Lakeland, Florida, USA
84K employees (1,567 in marketing)
67% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
18.5M
Monthly Google Ads Budget
$621.1K
Traffic Source Mix
Search
34.1%
Direct
61.2%
Referral
3.3%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~84.7K

Marketing Team

Marketing Team Size
825 (1% of company)
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
4

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