Responsibilities

• Plan, film, edit, and post short-form video content for TikTok and Instagram (Reels, Stories, and feed)
• Spot trending sounds, formats, and memes and adapt them quickly to fit the Margo MD brand
• Write captions, hooks, and on-screen text that stop the scroll
• Help build and maintain a weekly content calendar
• Engage with our community: respond to comments and DMs and interact with relevant accounts
• Track performance (views, engagement, follower growth) and share what’s working
• Research competitors and wellness creators for content ideas and inspiration

Requirements

• A TikTok expert: you understand the algorithm, trends, sounds, and what makes content go viral
• Comfortable on camera and/or skilled at directing and editing content (CapCut, TikTok editor, Instagram tools, etc.)
• Strong eye for aesthetics and storytelling that fits a clean, modern, luxe brand
• Self-motivated and organized, able to work independently in a remote setting
• Familiarity with (or willingness to learn) health advertising guidelines and platform rules around medical claims
• Interest in health, wellness, beauty, or lifestyle content is a big plus

Preferred

• Currently enrolled college student preferred (marketing, communications, digital media, or a related field)
• Bonus: experience growing a personal or brand account, or a portfolio of content you’ve created