Responsibilities

• Lead the development of social media strategies grounded in client objectives, audience insights, platform behaviors, and cultural trends.
• Translate broader business and marketing goals into clear channel, content, and community strategies.
• Build and nurture senior client relationships, positioning Later as a trusted strategic advisor and extension of the client’s team.
• Lead strategic business reviews, content planning sessions, and performance presentations that turn insights into actionable recommendations.
• Guide clients through evolving platform trends and identify opportunities to strengthen their social presence.
• Identify expansion and upsell opportunities, partnering with Sales and Strategy to grow client relationships.
• Contribute social expertise to RFPs, proposals, and new business pitches.
• Oversee the execution of social media programs across content planning, publishing, community management, reporting, and optimization.
• Guide Social Media Managers in developing editorial calendars, content briefs, channel plans, and proactive recommendations.
• Ensure content and community strategies are cohesive, platform-native, culturally relevant, and aligned with each brand’s voice.

Requirements

• 7+ years of experience in social media, digital marketing, or account management, including direct client-facing experience.
• Proven ability to develop and lead social media strategies for complex or enterprise-level brands.
• Strong understanding of organic social media, content strategy, community management, platform best practices, and social measurement.
• Experience managing and mentoring Social Media Managers, Community Managers, or similar roles.
• Demonstrated ability to lead senior client relationships and navigate complex feedback, competing priorities, and escalations.
• Data-driven mindset with the ability to translate performance into clear insights and strategic recommendations.
• Strong operational skills, including managing scopes, budgets, timelines, and cross-functional workflows.
• Exceptional communication, presentation, and relationship-building skills.
• A track record of strengthening client partnerships and identifying opportunities for account growth.
• Experience working across paid media, influencer marketing, creative, or production is a plus.

Preferred

• Experience working across paid media, influencer marketing, creative, or production is a plus.