Social Media Marketing Manager

Miami, FL (On-site)

$55K/yr – $60K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end short-form video creation for multiple brands, from concept through on-site production to editing and publishing, driving campaigns across TikTok, Reels, Stories, and carousels.

  • Manage content calendars and multi-account publishing
  • Develop and execute brand-aligned creative concepts and briefs

Job Description

Responsibilities

  • Plan, film, and edit original short-form video content for TikTok, Instagram Reels, and other social platforms.
  • Capture content on-site at client locations, events, restaurants, and other environments on a weekly basis.
  • Produce visually compelling, aesthetically strong, and engaging videos that reflect each client's brand identity.
  • Edit short-form videos using tools such as CapCut, Inshot, Canva, Adobe Premiere Pro or similar editing software.
  • Apply creative editing techniques, including transitions, pacing, sound design, text overlays, and trending audio.
  • Develop original content concepts that go beyond trends and help brands stand out on social media.
  • Identify opportunities to capture spontaneous, behind-the-scenes, lifestyle, and culturally relevant content.
  • Stay up to date with Instagram and TikTok trends, platform updates, emerging content formats, and evolving editing styles.
  • Develop and execute creative social media strategies aligned with client objectives and brand positioning.
  • Develop original, engaging concepts for social media posts, carousels, and Instagram Stories, translating ideas into clear, detailed creative briefs for the design team to execute.

Requirements

  • 3+ years of experience in social media management, content creation, or digital marketing.
  • Strong experience creating and editing TikTok videos and Instagram Reels.
  • Proven ability to independently plan, film, and edit engaging short-form video content.
  • Excellent creative eye, with a strong understanding of visual aesthetics, composition, storytelling, and editing.
  • Advanced knowledge of TikTok, Instagram, emerging social trends, and platform-specific content formats.
  • Proficiency in CapCut, Figma, Canva or similar video editing tools.
  • Comfortable filming content with an iPhone and/or professional cameras.
  • Experience creating content on-site for brands, businesses, events, or clients.
  • Ability to develop original content ideas and execute them independently.
  • Strong understanding of social media strategy, content calendars, copywriting, and community management.

Preferred

  • Experience creating content for hospitality, lifestyle, fashion, beauty, or luxury brands.
  • Experience with photography and professional camera equipment.
  • Knowledge of Adobe Creative Suite.
  • Experience with Figma.
  • Experience appearing on camera or directing talent for social media content.
  • Fluent in more than one language.
Outsmart Labs logo

Outsmart Labs

Making waves worldwide.Outsmart Labs is a digital marketing & creative agency based in Miami, FL. With a team of over 30+ talented professionals, we specialize in providing dynamic campaigns and customized digital marketing solutions for a variety of industries and clients, including e-commerce, web-to-store, hospitality, entertainment, F&B and luxury fashion.Through collaboration & creativity, our specialty is producing digital strategies and innovative solutions to achieve client goals as efficiently and seamlessly as possible. Together, we all share one mission: forward movement. Our services range from brand scaling to full campaigns, Email Marketing, Paid Social, SEO, Influencer Marketing, Video Production, Social Media Marketing and much more. Let us help you take your brand to the next level — Connect with us to learn more.Our Capabilities : - Digital Agency- Social Media Management: Facebook, Twitter, Google+, Instagram, Yelp, Foursquare and many more. - TikTok Marketing- Content Marketing: Blog articles, Newsletters, Webinars- Content Creation- Influencer Marketing Management- Paid Advertising: SEM/ SEO/ Adwords campaigns- Website Design & Development- Integrated Marketing Strategies

Founded in 2013
Miami, Florida, USA
31 employees (23 in marketing)

Salaries

Posted range

$55K/yr – $60K/yr

Taken straight from the job posting.

The middle of this range ($58K) is 32% below the median base salary for Social Media Marketing Manager roles in the United States ($85K).

Social Media Marketing Manager median pay in the United States

$85K/yr

Most pay falls between $74K and $99K. Based on 39 salaries.

See all Outsmart Labs salaries

Marketing Team

Marketing Team Size
18 (58% of company)
Median Career Experience
5.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
30.4%
Direct
53.3%
Referral
6%
Social
9%
Paid
1.1%

Headcount Trend

Current headcount: ~31
Outsmart Labs logo

Social Media Marketing Manager

Outsmart Labs · Miami, FL · On-site