Social Strategist (Reporting & Insights)
Heaven Media
USA (Remote)
$70K/yrAgencyAt-WillMid level
3 hrs ago
Social Media Marketing Manager
New York City, NY (On-site)
$25/hr – $30/hrMid LevelFull time
Posted 4 hrs ago
Job Summary
Own end-to-end performance marketing for paid ads and email, from strategy and creative briefs to testing and optimization, aligning campaigns with product launches and inventory.
- Plan and optimize paid campaigns across Meta, TikTok, Google, YouTube
- Build and manage Klaviyo email programs
- Coordinate with ecommerce and creative teams to drive ROAS and conversions
Job Description
Responsibilities
- Plan, launch, and optimize paid campaigns across Meta, TikTok, Google, and YouTube, managing budgets to hit ROAS and CAC targets
- Build and manage email marketing programs in Klaviyo (or similar), including welcome series, abandoned cart, post-purchase, win-back flows, and promotional campaigns
- Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions
- Develop ad creative briefs and work with the design team to produce high-performing images, videos, and copy
- Run structured A/B tests on creative, audiences, copy, subject lines, and landing pages to continuously improve performance
- Coordinate with the ecommerce team to align campaigns with product launches, promotions, and inventory
- Track, analyze, and report on key metrics (ROAS, CAC, LTV, conversion rate, email revenue) and translate insights into action
- Manage retargeting and lookalike audience strategies, and partner with creators and influencers to source UGC for paid ads
- Monitor platform updates, industry trends, and competitor activity to spot new growth opportunities
Requirements
- Hands-on experience managing paid ad campaigns on Meta Ads Manager, TikTok Ads, and/or Google Ads
- Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar, ideally in an ecommerce setting
- Strong analytical skills and comfort with Google Analytics, Shopify analytics, or similar reporting tools
- Solid understanding of performance metrics, attribution, and conversion optimization
- Strong copywriting skills and an eye for creative that converts
- Comfortable navigating ambiguity and problem-solving independently
- Organized and detail-oriented, able to manage multiple campaigns, budgets, and deadlines
Preferred
- Basic content editing experience (Canva, CapCut, or Adobe Creative Suite) a plus
- Experience with Shopify, SMS marketing, or influencer/UGC sourcing a plus
Mockins
At Mockins, we are redefining cargo and hauling solutions for adventurers, travelers, and everyday utility users. As a leading American provider of durable, heavy-duty hauling accessories, we specialize in hitch carriers, rooftop bags, bike racks, weatherproof car covers, and storage gear—all designed to increase luggage capacity, enhance safety, and improve convenience for every journey.What We Offer:- Hitch Cargo Carriers – Standard 2” raised and exclusive 6” raised design for improved ground clearance and stability.- Rooftop Cargo Bags & Racks – Multiple sizes, including larger-than-market storage capacity for extra gear.- Dirt Bike Carriers – Innovative one-person loading system and traditional tilting ramps for effortless loading and unloading.- Safety-Enhanced Hauling Solutions – First-to-market carriers with electric trailer rear lights & a license plate holder for added visibility and compliance.- Complete Accessory Bundles – Ratchet straps, hitch stabilizers, bungee nets, and locking systems for secure transport.What Sets Us Apart?✅ Retail-Ready, High-Demand Products – Available in major retail stores and global marketplaces.✅ Industry-First Innovations – XXL roof racks, 6” raised hitch carriers, and rear trailer light systems.✅ Built for Durability & Performance – Weatherproof, rust-resistant materials built to handle any road condition.✅ Trusted Retail & Distribution Partner – Partnering with leading retailers and wholesalers worldwide.The Mockins brand is rapidly expanding worldwide, and our commitment to quality and customer satisfaction makes us a trusted partner for the world’s largest retailers.Interested in working with Mockins? Visit www.mockins.com to explore retail partnerships.
Salaries
Posted range
$25/hr – $30/hr
Taken straight from the job posting.
The middle of this range ($57K) is 33% below the median base salary for Social Media Marketing Manager roles in the United States ($86K).
Social Media Marketing Manager median pay in the United States
Most pay falls between $75K and $100K. Based on 42 salaries.
Marketing Team
Marketing Team Size
4 (13% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
31K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
73.5%
Direct
7.5%
Social
6.7%
Paid
6.7%
Headcount Trend
Current headcount: ~30
News about Mockins
Links
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