Social Media/ Marketing Manager

Responsibilities

• Own daily performance across Google Ads, Meta Ads, and TikTok
• Build, manage, and optimize paid search and paid social campaigns
• Control budget pacing, bid strategy, and campaign structure
• Manage Performance Max and inventory-based advertising strategies
• Oversee SEO strategy and coordinate execution with web/SEO partners
• Track and report results weekly and monthly (GA4, GSC, CRM, call tracking)
• Connect marketing performance to showroom traffic, appointments, and sold units
• Build dashboards that leadership can understand and trust
• Run creative testing plans (ads, landing pages, offers)
• Ensure accurate tracking: pixels, conversions, call tracking, UTMs

Requirements

• 3+ years managing paid search and paid social budgets (high spend experience preferred)
• Strong Google Ads experience (Search + PMax)
• Strong Meta Ads experience (lead + traffic + retargeting)
• Working knowledge of GA4, Google Tag Manager, and attribution
• Ability to report performance in business outcomes (not vanity metrics)
• Comfortable working in a fast-paced dealership environment

Preferred

• Automotive experience preferred (but not required for the right performer)

Benefits

• Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
• Medical, Dental, Vision, and Life Insurance
• 401k program
• Employee discounts on vehicles & services