Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media scheduling tools like Hootsuite or Buffer to ensure consistent posting schedules and timely campaign launches.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activities; use insights to refine content strategies.
• Analyze media performance using analytics tools such as Google Analytics, Adobe Creative Suite, and social media analytics platforms; prepare reports on campaign effectiveness.
• Collaborate with public relations teams to coordinate media outreach, press releases, and reputation management efforts.
• Oversee paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
• Maintain relationships with influencers, partners, and stakeholders to foster brand loyalty and expand outreach efforts.
• Ensure all content adheres to best practices in SEO, keyword research, proofreading, and branding consistency.
• Stay current with emerging trends in digital marketing performance monitoring, social media content creation, graphic design, video editing, and media editing tools.

Requirements

• Proven experience in social media management, digital marketing analytics, content creation, and campaign execution.
• Proficiency in social listening tools like Hootsuite or Buffer; experience with web analytics such as Google Analytics is essential.
• Strong skills in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software is a plus.
• Knowledge of SEO principles, keyword research techniques, and marketing online analytics to optimize content visibility.
• Ability to craft compelling written content tailored for diverse social media platforms; excellent proofreading skills are required.
• Familiarity with media performance analytics tools for monitoring digital marketing performance metrics.
• Exceptional relationship management skills with the ability to coordinate cross-functional teams effectively.
• A proactive attitude towards learning new digital marketing trends and applying innovative solutions.
• Bachelor’s degree in Marketing, Communications or related field preferred but not mandatory.

Benefits

• Relocation assistance