Responsibilities

• Develop and execute a social media strategy focused on growth, engagement, and brand awareness.
• Create compelling content that speaks to children (ages 6-12), their parents & caregivers, and the retailers that carry or anre interested in carrying our brand.
• Tell the Earth Grown KidDoughs story in a way that reflects our premium boutique brand while remaining fun, approachable, and engaging.
• Plan, create, and schedule content across multiple platforms.
• Build meaningful engagement with our customers, retail partners, and online community.
• Manage influencer relationships and collaborations, including national marketing campaigns.
• Identify trends, opportunities, and emerging platforms where our brand should have a presence.
• Collaborate with our internal team to develop campaigns, product launches, seasonal promotions, and retailer features.
• Work alongside our remote professional photographer and graphic designer to bring campaigns and creative ideas to life.
• Track performance metrics and continually optimize content based on results.

Requirements

• Have experience managing and growing social media accounts for consumer brands.
• Understand what resonates with parents and family-focused audiences.
• Have a strong eye for aesthetics, storytelling, and premium branding.
• Know how to create content that feels authentic rather than overly promotional.
• Are comfortable appearing behind the scenes directing content or even occasionally in front of the camera if needed.
• Understand influencer marketing and know how to build genuine partnerships.
• Stay ahead of social media trends and enjoy experimenting with new ideas.
• Can work independently while collaborating effectively with a creative team.
• Are organized, proactive, and excited to take ownership of a growing brand's online presence.

Preferred

• Consumer packaged goods (CPG)
• Toy, children's, or family brands
• Boutique or premium lifestyle brands
• Paid social advertising
• Content creation, photography, or short-form video editing

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off