Blue Terra Development

Social Media and Marketing Manager

Meridian, ID (Hybrid)

$20/hr – $30/hrMid LevelPart time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the social media ecosystem for multiple brands, turning content creation, paid social, and community engagement into measurable guest acquisition and reservations.

  • Own social content strategy and publishing across platforms, including new channels, with brand-consistent messaging.
  • Lead content capture and production of photo/video assets to showcase park experiences and events and feed campaigns.
  • Manage paid social campaigns and analytics to lift awareness and drive bookings while staying on brand.

Job Description

Responsibilities
  • Develop and execute social media marketing strategies across all company brands and properties.
  • Create, schedule, and publish engaging content on platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and other emerging channels.
  • Capture and create high-quality photo and video content showcasing park amenities, events, guest experiences, and local attractions.
  • Manage social media calendars and ensure consistent brand messaging across all platforms.
  • Monitor social media channels, respond to comments and messages, and engage with guests and followers.
  • Create and distribute monthly newsletters and email marketing campaigns.
  • Collaborate with park management teams to promote events, special offers, seasonal campaigns, and community partnerships.
  • Analyze social media and marketing performance metrics and provide regular reporting and recommendations for improvement.
  • Develop and manage paid social media advertising campaigns to increase brand awareness and drive reservations.
  • Stay current with social media trends, digital marketing best practices, and platform updates.
Requirements
  • Strong understanding of social media platforms, digital marketing strategies, and content creation best practices.
  • Experience with social media management tools, email marketing platforms, and digital analytics software.
  • Excellent content editing skills.
  • Exceptional written and verbal communication skills.
  • Ability to create compelling marketing campaigns that drive engagement and business growth.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Self-motivated, creative, detailed, and goal-oriented.
  • Ability to establish rapport and successful working relationships with managers, staff, vendors, community partners, and guests.
  • Use good professional judgment, honesty, and integrity in decision-making.
  • Ability to work independently while collaborating effectively with cross-functional teams.
Benefits

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1