Social Media Marketing Manager

Tampa, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel social media strategy and design for a client-focused agency.

  • Own cross-platform content planning and creation for multiple clients.
  • Must-have: AI prompts and social prompts optimization experience.
  • Standout: Agency-wide, multi-industry exposure with rapid content iteration.

Job Description

Responsibilities

  • Balance a wide range of industry social platforms and strategies.
  • Develop innovative social media strategies that align with client objectives.
  • Design captivating visuals for social platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube - and whatever comes next...
  • Edit photos and videos to enhance quality and convey the right message, using editing and design tools like CapCut, Canva, Lightroom/Adobe and native social media tools like TikTok's in-app features.
  • Create and manage content calendars that blend brand identity with current trends to maximize engagement.
  • Craft compelling content through expert copywriting, creative visuals, and targeted messaging in the TOV of the brand.
  • Develop impressive graphic design projects for social media.
  • Analyze performance metrics to optimize content and strategy continually.
  • Engage with online communities, responding in a manner that fosters interaction, loyalty, and growth.
  • Use AI to optimize internal processes and scheduling tools to regulate posting performance.

Requirements

  • 3-5 years of combined experience in social media management, graphic design, photography, and editing
  • 1 year agency experience managing multiple types of industries across many different social platforms
  • Using AI and skilled at prompting
  • Mastery of social algorithms, trending edits, in-app editing tools and functions on TikTok, Instagram, Facebook, LinkedIn, YouTube -- and more
  • In-depth knowledge and understanding of social metrics
  • Degree in Marketing, Advertising, Business, PR, or a related field, with additional certifications in graphic design or photography preferred
  • Proficient in graphic design tools like Canva, Figma, Adobe Photoshop, and Illustrator
  • Strong organizational skills and the ability to manage multiple projects simultaneously while maintaining attention to detail
  • Thrive in a fast-paced environment, fueled by your entrepreneurial spirit
  • Demonstrate genuine curiosity and interest in our clients and their businesses, always seeking to deepen your knowledge
  • A team player through and through, ready to have a blast in our vibrant, in-person office environment

Preferred

  • Degree in Marketing, Advertising, Business, PR, or a related field (preferred)
  • Additional certifications in graphic design or photography (preferred)
  • Experience in a vibrant, in-person office environment (preferred)

Benefits

  • Dog-friendly in-office work environment
  • Free coffee in the office
  • Collaborative team that values creativity and innovation
The 21st Agency logo

The 21st Agency

The 21st Agency is a firm of individuals who embody the culture of innovation, hard work, and rip-roaring fun. Fueled with a passion for all things communications, we wake up every day excited to serve our clients. Our approach to research and strategy rooted in cultural insights allows us to track ahead of our client needs and provide solutions our competitors just don’t think about. We value teamwork. We stay nimble. And we expect our people to bring their own unique perspective and owners mentality to each and every interaction. We believe we are better together.

Founded in 2015
Tampa, Florida, USA
9 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
35.8%
Direct
41.5%
Referral
12.2%
Social
8.7%
Paid
0.8%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
6 (67% of company)
Median Career Experience
5 years
Median Tenure
1.1 years