Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, and TikTok to increase engagement and followers.
• Create captivating content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Plan and execute campaigns across digital channels including email, paid media, SEO, websites and social platforms
• Develop graphics and brochures for the Sales Team as needed
• Implement social listening techniques to track brand mentions, industry trends, and customer feedback for insights that inform content creation and relationship management.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices to enhance visibility across digital channels.
• Design eye-catching graphics using Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite to support marketing campaigns.
• Monitor, analyze and report on campaign performance, using insights to optimize future marketing efforts.
• Analyze web analytics with tools like Google Analytics and web analytics platforms to measure campaign performance, identify growth opportunities, and refine strategies.
• Collaborate with cross-functional teams including public relations, e-commerce, and branding to ensure consistent messaging across all channels.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns across multiple platforms.
• Bachelor’s degree in marketing, Public Relations, Communications or similar field
• At least 1 year of experience in marketing, digital marketing, or client-facing marketing role preferred.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, or similar tools for creating visual content.
• Proficiency in Google Ads, Google Analytics, Meta Advertising, Mailchimp, WordPress, YouTube Studio, Canva, CRM software, etc.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Strong written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment

Preferred

• Experience in digital marketing strategies including branding, video editing, photography, and e-commerce integration is highly desirable.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance