Social Media and Marketing Coordinator

Responsibilities

• Social Media & Content Creation
• Create engaging, imaginative content for Instagram, Facebook, and other relevant platforms.
• Capture authentic moments through photography and short-form video, including Instagram Reels and Stories.
• Develop and maintain a consistent visual identity that reflects the whimsical, warm, and magical atmosphere of Hello Dancer.
• Plan and organize a thoughtful social media content calendar.
• Write captions that feel genuine, playful, inviting, and true to our brand’s personality.
• Highlight classes, teachers, special events, camps, and the everyday moments that make our studio special.
• Creative Marketing & Brand Storytelling
• Help develop creative marketing campaigns that feel organic, beautiful, and distinctly Hello Dancer.
• Assist with the design of digital flyers, promotional graphics, email marketing visuals, and seasonal announcements.

Requirements

• Has a strong sense of aesthetics, composition, and visual storytelling.
• Understands Instagram, Facebook, Reels, and current social media trends.
• Is comfortable creating content with tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Enjoys photography, video, creative writing, and thoughtful design.
• Can balance playful creativity with professionalism and attention to detail.
• Is organized, dependable, self-motivated, and comfortable working independently.
• Appreciates the difference between authentic, human-centered content and overly polished, generic marketing.
• Enjoys working in a creative, family-focused environment.
• Experience in social media management, photography, marketing, or graphic design is a plus, but creativity, personality, initiative, and a genuine understanding of our brand are just as important.

Preferred

• Experience in social media management, photography, marketing, or graphic design is a plus, but creativity, personality, initiative, and a genuine understanding of our brand are just as important.

Benefits

• Employee discount
• Flexible schedule