Social Media & Marketing Coordinator

Responsibilities

• Content Creation & Video Production: Plan, script, film, and edit short-form videos covering Texas criminal law, legal myths, local news, and trending topics. Write engaging captions and social copy, and create on-brand graphics, carousels, and thumbnails.
• Attorney & Event Content Capture: Coordinate attorney content filming sessions, manage equipment and setup, and provide on-camera coaching. Capture networking events, awards, attorney achievements, and behind-the-scenes moments, and appear on camera when appropriate.
• Social Media Planning & Management: Proactively develop content ideas and manage scheduling, posting, tagging, and quality control. Own and maintain an organized content calendar and creative asset library.
• Brand Management & Quality Control: Maintain our brand’s distinct voice and consistent visual standards across social media, merchandise, and marketing materials. Proofread content, verify details, and identify trends before they lose traction.
• Branded Merchandise & Marketing Materials: Develop concepts and designs for merchandise, promotional items, print materials, and event collateral. Research vendors, obtain quotes, coordinate proofs and approved orders, track delivery, and maintain inventory.
• Community Engagement & Reputation Management: Monitor and respond promptly to social media comments, messages, reviews, and brand mentions within established guidelines. Route social media leads to intake, track follow-through, and use intake feedback to inform future content.
• Trends, Campaigns & Event Promotion: Monitor platform updates, competitor activity, local legal news, and cultural trends to recommend timely content. Coordinate social promotion and supporting materials for campaigns, events, sponsorships, awards, and community initiatives.
• Performance Reporting & Optimization: Track social media reach, engagement, follower growth, inquiries, and content effectiveness for both brands. Proactively provide management with regular, data-supported assessments of what is working, what is not, why, and recommended adjustments. Implement approved improvements and evaluate results.
• Editing & Publishing Support for Partner’s Personal Brand: Edit supplied videos and written content, prepare platform-appropriate formatting and captions, and assist with scheduling and publishing approved posts.
• Occasional assistance with miscellaneous projects as needed

Requirements

• Ownership is a core expectation of this role. Must have proven ability to take projects from initial idea through completion with minimal supervision. Must proactively identify next steps, coordinate participants and approvals, meet deadlines, and follow through without repeated reminders.
• Relevant Experience: 3–5 years of verifiable, professional experience in social media management, content creation, or marketing coordination, including responsibility for business or professional brands. Legal or professional service experience preferred.
• Content Production: Demonstrated experience scripting, filming, and editing short-form video; creating graphics and marketing materials; and writing polished, audience-appropriate captions and copy. A portfolio of relevant work is required.
• Brand Management: Experience maintaining consistent brand standards and adapting content for distinct brands, audiences, and platforms. Experience designing merchandise and coordinating print or promotional vendors is a plus.
• Platform & Tools Proficiency: Working knowledge of Instagram, Facebook, TikTok, YouTube, and LinkedIn, along with Canva or Adobe Creative Suite, video editing software, and social media scheduling and analytics tools such as Metricool. Familiarity with Linktree and Substack, including link management, post formatting, and publishing, is preferred. Familiarity with a variety of related tools is preferred.
• Performance Analysis: Ability to interpret social media metrics, explain what is driving results, recommend improvements, and apply findings to future content.
• Organization & Communication: Strong project management skills, attention to detail, and the ability to coordinate busy professionals while managing competing deadlines. Communicates progress, flags obstacles early, and brings proposed solutions.
• Professional Judgment: Ability to handle sensitive information, recognize when attorney review is needed, and exercise sound judgment when representing the firm and publicly.

Benefits

• Competitive compensation
• Performance-based raises and bonuses
• Health Insurance Benefits
• 401(k) Retirement Plan with Match
• Generous PTO + Paid Holiday Schedule
• Professional Development + Opportunity to Grow
• Premier Office Location in a Modern, Professional Setting
• On-site Fitness Center
• On-site Golf Simulator
• Regular firm events and team activities