Social Media Marketing Assistant

Fullerton, CA (On-site)

Salary Not AvailableEntry LevelPart time

Posted 7 weeks ago

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Job Summary

Own social content and local-market listening for a campus ASI audience, coordinating posts and events while ensuring consistent branding and measurable impact across multi-channel social).

  • Growth/Content Execution: Own content creation and scheduling for Instagram, Facebook, TikTok, X, YouTube, and LinkedIn under the Social Media Marketing Lead.
  • Analytics and ROI: Build metrics and reports on traffic and engagement to inform future campaigns and maximize campus involvement.
  • Event Coverage: Attend campus programs and off-site shoots to capture media and support large campaigns.

Job Description

Responsibilities

  • Associated Students Inc., CSUF provides student development opportunities through leadership, volunteer, and employment experiences. In addition, the Associated Students provides campus community members with important social, cultural, and recreational opportunities, as well as, a wide range of programs and services.
  • Under supervision of the Digital and Social Media Manager, the Social Media Marketing Assistant tracks and assists in the coordination, development, and execution of the marketing, public relations, social media, and promotional efforts for ASI and the Titan Student Centers.
  • Serves as a member of the ASI Marketing, Communications, & Design (MCD) team.
  • Assists in the writing, editing, and proofing of ASI marketing and communication efforts including: social media posts, press releases, and portal announcements.
  • Assists in the creation of content for ASI & Titan Recreations publications including the semester calendar, newsletters, handbills, and website content.
  • Contributes in the creation of content for Instagram, Facebook, TikTok, X (Twitter), YouTube, and LinkedIn for the ASI and Titan Recreation accounts.
  • Collaborates with the Social Media Marketing Lead to design and implement effective strategies for communications to ensure communications are properly executed
  • Ensures branding and marketing messages are consistent across all social media platforms, website, and print materials.
  • Assists the Digital and Social Media Manager in the development of a social media calendar (i.e., Buffer) based on client marketing requests and planned campaigns and provides content and analytics reports.
  • Drives research and analytics and interprets opportunities of local market segmentation, sizing, and insights that lead to increased involvement with ASI activities.

Requirements

  • Must be a currently enrolled California State University Fullerton student in good academic standing.
  • Knowledge of Adobe Creative Suite, HTML, CSS, WordPress is a plus
  • Must possess a valid California Drivers License, and insured automobile.
  • Must be available to for off-campus shoots that may require driving to the shoot location.
  • Must be available for occasional weekend shoots and evening events outside of normal 8-5 business hours.

Preferred

  • Knowledge of AP Style preferred
  • Experienced in ideating and executing campaigns preferred
Associated Students Inc., CSUF logo

Associated Students Inc., CSUF

ASI serves, empowers, and engages California State University, Fullerton students.

Founded in 1959
Fullerton, California, USA
309 employees (44 in marketing)

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$114.4K
Traffic Source Mix
Search
22.3%
Direct
53.5%
Referral
14.7%
Social
5.1%
Paid
0.5%

Headcount Trend

Current headcount: ~309

Marketing Team

Marketing Team Size
31 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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