Social Media Manager, X

Responsibilities

• Own X end to end: Define and drive Creatify's X strategy — content pillars, posting cadence, engagement approach, and growth tactics — and publish daily: posts, threads, replies, reposts, and quote posts
• Be in the conversation, in real time: Monitor trends, launches, and cultural moments as they happen; engage authentically with creators, users, and industry voices, and jump in fast when Creatify has a genuine point of view
• Create, don't just schedule: Produce original content yourself — short-form video, memes, demos, and hot takes — including appearing on camera when that's what the format calls for
• Turn product into moments: Partner with product, design, and marketing to turn launches, features, and milestones into X moments people actually share, in the style of the best AI consumer launches
• Build the creator network: Identify, build, and maintain relationships with creators, influencers, and advocates in the AI, video, and creator-economy space
• Expand beyond X: Adapt winning content and build Creatify's presence across LinkedIn, TikTok, Instagram Reels, YouTube Shorts, Reddit, and emerging channels
• Measure and iterate: Track performance (growth, engagement, and signups driven), report what you learn, and use data to double down on what works and kill what doesn't
• Experiment relentlessly: Test new formats, hooks, and AI tools constantly — find what resonates, then scale it

Requirements

• Have 1+ years of experience running social for a consumer (B2C) brand, creator, or your own audience — with meaningful, hands-on X experience. This is a B2C role: B2B-only / enterprise marketing backgrounds are not a fit for this position
• Are a strong creator yourself: you have a personal X presence you're proud of, with posts, threads, or videos that show you can write, hook, and grow an audience — not just manage someone else's
• Are AI-native: you use AI tools daily in your own creative workflow, you're an active user of products like ours, and you study how leading AI companies do launches and community on social
• Are active on X and other consumer channels every day because you love it — you understand X's culture, algorithm, and meme language natively, and you have sharp instincts for what takes off and why
• Are outgoing and energized by people: you love replying, debating, hosting, and building relationships in public, and you're comfortable being a visible face of the brand
• Write fast and well, with a voice that sounds like a real human — sharp, funny when it should be, and never corporate
• Work hard and move fast: high daily output, real-time responsiveness, and full ownership without needing to be managed
• Have sharp editorial judgment about when to engage, when to stay quiet, and when to take a swing

Preferred

• Have grown an X account (yours or a brand's) from small to significant, and can show the numbers
• Have had posts or videos go viral — and can explain exactly why they worked
• Create short-form video natively on TikTok / Reels / Shorts, not just on X
• Have experience at a high-growth AI or consumer startup